Delivering Mobile Experiences “Your Way”

May 16, 2012 - 2 Comments

Today, Cisco is kicking off its “Your Way” campaign which is focused on the universally desired but sophisticated requirements around the delivery of mobile experiences.  Not just mobile access – that is simply changing an access type – but rather a mobile experience that maps to your needs depending on the device you’re holding, the service or application you’re using, the time and location you want it  — in sum, it’s a mobile experience “your way.”

You’ll see Cisco highlighting this in a variety of forums – from an opening webcast featuring Cisco CTO Padmasree Warrior  and BT to an array of on-going activities such as a dedicated website advertisements and even in future innovation announcements like the major one we’ll be having on June 5th (you can register here to be among the first to hear the news. And when we do, you’ll see that we promote that such personalized, superior mobile experiences “don’t have to compromise the way of business.”

While that phrasing may make sense for the Bring Your Own Device trend in the Enterprise where many CIOs are concerned about security and compliance, how does it apply to Service Providers?

A number of ways:

    • It means you can subscribe your way:  why do we need to have a subscription for each and every device we own?  Instead, why couldn’t we get a subscription for ourselves, which we take advantage of on multiple devices?  It would not only be more convenient for me but also more profitable for the service provider since I’m more willing to pay a bit more for bringing another device on my personal data plan than I would be to have another data plan for a device that I don’t use as frequently.
    • It means you can watch your way:  instead of just having a monthly service charge with a standard level of service, I’d much prefer to have the option to upgrade for a set amount of time to a higher service.  If I’m trying to watch a game or, in my case, a race, on a mobile device, I’d be willing to pay more for a faster and better connection (I’d be willing to pay far more arguably than my wife would, but that’s another topic altogether, and an opportunity to ask for forgiveness later….).  That would give me a better experience for the time I needed it versus having to pay more for the entire month.
    • It means you can play your way:  if I were cool enough to be a gamer, I’d want to leverage every advantage I could get for online, multiplayer games, and the network could give me a huge advantage.  Instead of dealing with a standard connection with normal latency, if I could upgrade to a better, faster connection with lower latency (gamers could very well call that “uber latency”) I would be king of the world/Halo kingpin/Call of Duty Master.  If the network can provide such an edge, what type of competitor would I be not to use it.
    • It means you shop your way:  I don’t like shopping.  I do it once a year and often my wife picks out any clothing that isn’t standard y-chromosome issue. And I don’t get a kick out of browsing through racks.  Perhaps, I’m impatient or a person without style (or realistically, both)… But if businesses could target their advertisements to me with things that I would actually be interested in when I am at a place where I could easily purchase without a whole “event” associated with it – in and out in 5 minutes with what I want – I would take that in a heartbeat.  And probably have a much better wardrobe to show for it…. And a wife who may not cringe at my bland wardrobe selections… (but again, I digress…)  The end result would be a retailer who gets more revenue from me than normal, a service provider who gets compensated for a high value, targeted advertisement, and I would be able to get what I want easily.

So with Cisco, a mobile experience your way doesn’t have to compromise the way of business.

We have a range of technologies and solutions that can help service providers and enterprises alike – count on Cisco for that, as no other vendor can come close.  But before that, what would you like to have as a mobile experience “your way” and what do you think could help make it possible?

There are plenty of details of what we have to offer at and I wouldn’t doubt that whatever new use you have in mind for your next mobile experience can be achieved… if not…. Know that Cisco will be innovating to help make it possible.

As always, thanks for reading.


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  1. Awesome .. as a hardcore games, I would be more interesting in knowing “play your way”

    Good Work!

  2. This campaign is a very good step to inform users about the valuable technology Cisco is ofering to give ordinary persons a revolutionized mobile experience. Best of luck with your campaign.