Cisco at SCTE 2009: Cable IPTV and Advanced Advertising
Cable IPTV for Video Heads
From the show floor at SCTE Cable-Tec Expo 2009 in a snow covered Denver, John Horrobin and Vasu Vasudevan discuss the priority of IPTV for cable operators in today’s market, what it will take to make IP video work at scale in cable networks, and when we can expect to see it fully in action.
Migration Paths to Advanced Advertising for Cable Operators
John Morrow, Vice President Strategy & Business Development, SP Video Technology discusses the increasing importance of advanced advertising as a revenue driver for cable operators, and how Cisco is helping the cable industry develop migration paths from the traditional zone-based advertising models that we know today – to the targeted model of tomorrow.