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CES 2010: On 3DTV, Clouds, and Cable

- January 14, 2010 - 0 Comments

One unmistakable glimmer underscored this year’s consumer-facing gadget-fest: The unquenchable thirst for high-speed, media optimized IP networks in support of rich media devices and applications – what we here at Cisco call “medianets.”

The big news for us at CES 2010 was a re-establishment of our partnership with NBC for the Winter Olympics by providing them with medianet technologies. NBC will be testing our newly announced Media Data Center solution based on our UCS platform and Nexus product family optimized for a high throughput and lossless production environments to deliver 3x operational efficiencies of traditional systems. Furthermore, Flip cameras will be distributed to key NBC personnel and athletes to capture and share their experiences. It’s a big deal for us, and we’re extremely excited about expanding our relationship with NBC by applying IP based technologies across production, contribution, distribution and consumption networks to drive unparalleled end-user experiences.

You couldn’t walk 10 steps in the Las Vegas Convention Center (especially the Central Hall) without bumping into an example of living room 3DTV. This CES season will go down as the one that was preceded by Avatar, the wildly popular 3D release that introduced the global consumer mainstream to theatrical 3D. On the heels of that came CES 2010, which brimmed with 3DTV sets for the living room. A key ingredient for that transition, from theaters to homes: Bandwidth.

Likewise for netbooks, tablets, e-readers, and the surge in inexpensive devices that connect to a “cloud” to access applications and services. While they don’t yet necessarily call themselves this, let it be known: Cable is a cloud. Telco is a cloud. Mobile broadband is a cloud. All service providers, in their own right, built and operate extraordinarily powerful “clouds,” currently accessed by set-top boxes, cable modems, EMTAs, smart phones.

Soon, those service provider “clouds” will be graced with more bandwidth-seeking devices – which brings me to a CES 2010 product introduction we view as a game-changer for modern consumer communications: Home telepresence. Think of it as iChat on steroids: Your broadband connection and your HDTV, linked for you to both see and hear the person at the other end of the line, in full resolution, on the big-screen.

All of these developments – the NBC Winter Olympic Games connectivity, 3DTV, netbooks and “cloud-seeking” devices, and home telepresence – rely, to one degree or another, on high-speed, IP networks. And if there’s one thing we at Cisco know about, it’s high-speed, media optimized IP networks. It’s a very exciting time to be in broadband!

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