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A Conversation with TELUS CTO Ibrahim Gedeon

March 24, 2010 - 0 Comments

The road to all-IP networks continues to gather steam. Today’s focus: Western Canada, where TELUS is rolling out a multi-screen service offering rooted entirely on broadband IP principles, partners, and gear. In this two-part series, Mark Kummer, Cisco’s VP of Service Providers/Canada interviews TELUS CTO Ibrahim Gedeon about the shift of video from stream-based to file-based delivery, subscriber convergence, and what makes for a great technology partner.

Part One: Transforming the Consumer Experience & Value Chain

TELUS is no stranger to IP networks, particularly within its Canadian properties – where broadband IP over Cisco infrastructure has been a mainstay since 2000. The big thing now, says TELUS Chief Technology Officer Ibrahim Gedeon, is to simplify the consumer experience for viewing content on multiple screens – TV, mobile, or PC.

To do that, TELUS is relying on its IP networking partners, including Cisco, to build a best of breed “ecosystem” for its Western Canadian service delivery properties.

Click here to watch Cisco’s Mark Kummer, VP/Service Provider Canada, interview Mr. Gedeon about the overall shift toward seeing video as a data file, instead of a broadcast stream, and why that’s “earthshattering.” Also: How TELUS plans to replicate its linear and on-demand lineups in IP.


Part Two: Technologies & Partners to Deliver the Experience

TELUS CTO Ibrahim Gedeon elaborates on the two qualities of a great vendor partner, and the importance of working toward subscriber convergence.

Subscriber convergence is the next and most important chapter, after network, wireless, wireline and IT convergence. It requires seamless delivery of content, to multiple devices, as desired by everyday people.

The foundations for subscriber convergence include content delivery networks, transport virtualization, and matching CPE with the right control systems to make things simple for consumers. What makes for a great IP networking partner? Mr. Gedeon says it best, but here’s a hint: If you’re like-minded, but can’t deliver, you’re fun to have a beer with – but that’s about it.


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