Twas The Night Before, Social Media Style

December 23, 2011 - 1 Comment

In the spirit of the holidays, here’s a fun and social spin on the classic, ‘Twas the Night Before Christmas’. May you and your loved ones enjoy your holiday season!

Twas the night before my launch and throughout all of the web,
My influencers were ready, much was to be said.
The hash tags were chosen with delicate care,
Knowing that soon they would be #everywhere!

Because we were global, we chose the right time,
We did not want this conversation to flat line.
Scheduling out tweets and Facebook posts,
We were excited to see which channel generated the most!

When up on my listening center, there arose such a clatter,
I ran to my Radian6 dashboard to see what was the matter!
Looking at my listening dashboard I analyzed what it said,
We had a confused customer, oh Frightened Fred.

With our customer listening center, I was able to catch his tweet,
And kept our brand sentiment positive, such an extraordinary feat.
Now it was time to roll out phase one,
We sent out the information to everyone.

The campaign was taking off faster than fast,
Our audience seemed to be having a blast.
They were interested and asking for more,
They said our campaign was far from a bore!

How did we manage to have a success?
Well we started work with the best of the best.
Then, there’s tweeting, and posting, and content creation,
And listening, reporting, and data aggregation!

Happy Holidays from @CiscoSocial to you,
We hope that your social plans end up successful too.
Part of the secret, is that we also like to have some fun,
And believe that social media can be for everyone!

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