The Social Soap Box: The Year of Twitter
Twitter recently held its “Come See What We’re Building” Press Conference where it unveiled a new, simpler version of Twitter. While my Cisco blogger credential was not enough to get a press invitation to the event, I was able to attend their Twitter for Marketers Conference where I was joined by other corporate brands such as @Disney, @Starbucks and @Intel. As part of the opener, Twitter CEO Dick Costolo and Co-Founder Jack Dorsey highlighted some of the year’s major events that happened on Twitter first. From the most heartfelt stories like how Twitter connected people affected by the Japan earthquake, to Burberry’s innovative Twitter campaign, I was reminded why marketers and communicators alike love and care so much about Twitter.
At Cisco, we also have our own milestones and major events made possible by Twitter. Here’s my first attempt at an “info” graphic of Cisco’s Twitter Year in Review:
Cisco has certainly come a long way since its first Twitter handle was created in 2008 to now being one of the most recognized social media brands for B2Bs. Speaking of B2Bs, we all know by now that Twitter and Facebook are great social platforms to reach consumers. Which is why it was a no brainer to see @Disney and @Starbuck’s share its successful Twitter best practices at the conference. But noticeable absent (or less visible) were my B2B tweeps (and rightfully so). While social networking sites has helped brands connect with their audiences in ways never imagined before, I think B2B brands are challenged sometimes with reaching that enterprise customer. It’s not to say we haven’t had successes (because we have), but the customer journey on Twitter for example, is very different than that of a loyal Starbucks customer.
With new functionalities such as those released by Twitter and other social networking sites, combined with the proliferation of social within the enterprise and an increase in senior-level professionals participating in social networks, I am optimistic that we will see more B2B social media case studies. Who knows, we may even see “enterprise cloud” or “intelligent network” as hot tech topics for the next Twitter Year in Review vs these. 🙂
What are your thoughts? Are you a social media practitioner at a B2B company interested in sharing best practices? Lets connect on Twitter!
For more highlights from Twitter for Marketers, @cbm (aka Courtney Boyd Myers, features editor for The Next Web) created a pretty good summary in this blog post.