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The role of digital media to the success of London 2012

November 18, 2011 - 0 Comments

Many consider Beijing 2008 as the first digital Olympics; I agree as it was the first Olympics after the launch of YouTube, Facebook and the iPhone.  At a time Beijing was the most-watched Games in history, thanks to YouTube which generated 16.5 million views through IOC’s digital channel (International Olympic Committee).

In the past 4 years digital media has evolved significantly; that surely will make London 2012 take the digital sports experience to another level and make it the first mobile digital Olympics. Smartphones and tablets now outsell desktop and laptops. Today there are more than 800 million people on Facebook, 200 million on Twitter and 10 million on Foursquare (Source: Management Today) and more than 35 hours of video is uploaded every minute on YouTube (Source: Infographic: OneLily) , which makes YouTube the second most visited search engine after Google. Mobile, social media and Internet interaction have become essentials embedded into our daily behaviour and as such will play a vital role in London 2012’s success.

The London 2012 Olympic and Paralympic Games is the event that will inspire the world. Fans from the same countries, with the same passions and/or interests will be able to share moments of fame and shame on digital and social media, in real time, using a wide range of different devices. Digital media makes it easy for anyone, anywhere, at any time to access information. People around the world will be anticipating the biggest sporting event in the World, London 2012, to be the most connected games ever.

Digital media will play a key role for the success of London 2012 as people expect to be able to consume the Games digitally. This means that information needs to be optimized for different devices and there needs to be adequate bandwidth for people to access the information.

As London 2012 Official Network Provider, Cisco is at the heart of ensuring people stay connected during Games time, not only at the Olympic venues, but also at work. At Cisco we are very focused on helping Business and Technical Decision Makers to better prepare their IT infrastructure for increased demand on their network to ensure they  make the most from London 2012. Below are just a few of the initiatives we are running to make sure the UK’s business community is ready for the Games –  Plan for Success Webinars  A series of interactive events focusing on key topics that could disrupt businesses during Games time, including transport and human resource issues.

Cisco Interview Series A monthly live, online interview, using Cisco WebEx technology with famous Olympic athletes. This series explores how technology has influenced the world of sport from training, participating and watching. These start in January 2012.  Stay tuned for more information.

Business Ready 2012 Group A Cisco and BT LinkedIn community to host discussions and offer solutions to businesses on the impact the Games will have on organisations.

Finally, our Cisco London 2012 site hosts a plethora of useful information, including a CEO checklist, an Olympic quiz and blogs from athletes and the Cisco L2012 team. This site is, of course, accessible on any device with mobile optimization functionality and allows users to share content with their network and also links to Cisco Twitter , YouTube and Facebook pages.  So get involved, and get connected to make the most of London 2012 for yourself and your business.

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