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Sometimes You Do Need A Landing Page

January 21, 2009 - 0 Comments

In a follow-up to my post of a couple of days ago about microsites and landing pages from our home page, I should probably offer our just-launched Five Ways to Thrive page as a counterpoint. It’s is a self-contained landing page — linked to from the home page — focusing on five specific ways to thrive in today’s economy:

  1. Save now to invest for the future.
  2. Empower employees to collaborate and innovate.
  3. Get closer to your customers to better serve them.
  4. Outpace your competition with collaboration.
  5. Work better globally with a borderless enterprise.
The “Get Started Now” button on the home page…imageLinks to this simple landing page that explains the five ways to thrive:imageThis is a good example of how different landing experiences can co-exist in our home page design: This one is a standalone landing page that works gracefully alongside the other integrated Flash “microsites within the home page” that I mentioned in my last post.P.S. There is a really nice 0% interest offer also on the home page right now, if you haven’t noticed.

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