Sometimes Simpler is Better on Web Pages
While we’ve certainly included some interactive elements in the Cisco.com experience, we try to contain this work to things that will actually make a difference, like the new “mega menus” at the top of every page that let you move around the site more quickly.
And sometimes we actually get rid of interactive widgets. A case in point is the “graphical navigator” that existed until recently on the Small Business landing page. A design agency created it for us, and was convinced that it would not only be “cool” but also help people find what they were looking for more quickly.
Here’s how it worked. When the page loaded, you’d see this navigation view:
Then, if you hovered over the “I Need To…” tab on the side, you’d see this view:
Problem was, nobody noticed the tabs on the side, and whatever the second tab was got minimal traffic — meaning people weren’t finding the information they came for (and yes, we tried switching it, with Products as the second tab).
Recently, we removed the interactive widget, and went to something dead simple, which we think will help visitors navigate more quickly:
This simpler design makes solutions and products visible to all visitors. It does a better job of tying products and solutions together. And, it aligns with the navigation elements in the new small business products “mega-menu” that’s on all Cisco.com pages.
P.S. This past weekend we made a separate navigational improvement that touches almost every page on Cisco.com. Did you notice where? We’ll be blogging about it later in the week.