Social Media for Social Good
Collaboratively written by Charlie Treadwell and Sushant Sahani as a summary of the Social Media Club – Silicon Valley chapter’s inaugural event titled Social Media for Social Good.
With no shortage of events for marketing professionals to speak about social media, ROI, lead generation and corporate adoption, we thought it would be great to share our experience participating in an event from the opposite side of the spectrum. At PayPal last night, the inaugural meeting of the Social Media Club – Silicon Valley chapter focused on Social Media for Social good. The panel consisted of:
- Louis Gray, vice president of marketing at My6Sense, and a well-known commentator on social media tools and trends, will moderate a top-notch panel including:
- Colt Briner, vice president and general manager of Democrasoft and co-creator of Collaborize Classroom. Colt Briner has been working to create technology for a better society since 2003. He also volunteers his time as a director at the Virtual Country Foundation, a California-based nonprofit exploring ways to use technology to improve democratic participation in businesses.
- Chris Wilder, executive director of the Valley Medical Center Foundation. Chris is an avid social media user who regularly blogs in support of the foundation’s important work on behalf of Santa Clara County’s largest public hospital.
- Stephanie Woehrmann, actress, press director, teacher, social media aficionado for El Teatro Campesino. Resident Musical Director of El Teatro Campesino since 2006, she has produced, written and composed many musicals, plays and actos for El Teatro Campesino.
- Judy Chang, Senior Manager of Vertical Markets for PayPal.
- Charlie Treadwell is Corporate Affairs Marketing manager in Cisco’s Corporate Social Responsibility (CSR) program.
A diverse group of panelists shared their ideas on how to leverage social media for creating sense of community within their local areas, for increasing awareness about social issues, and for fundraising during disasters, etc. The power of social media was evident as the panelists shared several examples, including:
- A manager from a local community hospital mentioned that he was able to keep his hospital afloat by reaching out to local community through social media channels.
- PayPal shared the effectiveness of social media channel for collecting donations during disaster relief projects.
- In 2008, the top 60 individuals and 400 foundations donated only 11%, or $33 billion dollars, while everyone else gave $275 billion in smaller amounts.
Charlie Treadwell, of Cisco, added a unique perspective by providing thought leadership on the role of social media in today’s Corporate Social Responsibility.
“What’s good for our community is also good for our business.”
– Charlie Treadwell
Some of the tools that resonated with the group were:
- Grameen Foundation’s MoTeCH Program using test messaging subscriptions to inform pregnant mothers in Ghana of important antenatal and neonatal information.
- Ushahini’s mashup of SMS and Google maps to to report violent acts against citizens in Kenya during a disputed election.
- Winksite.com – a free service that creates a mobile community website in just minutes and comes with it’s own QR code to instantly connect with users through smartphone technology.
The entire event was streamed and recorded on uStream. View a recording here.
Please join the conversation about using social media for social good and share your ideas, comments or insights.
Charlie and Sushant