February 19, 2013

DIGITAL AND SOCIAL

Cisco Social Media for Savvy Marketers Event – April 18 & 19, 2013

What are you doing on April 18 & 19th, 2013? Mark your calendar for a social media event with Cisco! This event is titled Social Media for Savvy Marketers. You can join this event live or connect via our live webcast. Registration is required. Hurry because space is limited for this free event! Some of […]

February 18, 2013

DIGITAL AND SOCIAL

Cisco Sizzle – January Edition

Welcome to the Cisco Sizzle! Each month, we’ll be rounding up the best of the best from across our social media channels for your reading pleasure. From the most read blog posts to the top engaging content on Facebook or LinkedIn, catch up on things you might have missed, or on the articles you just […]

February 13, 2013

DIGITAL AND SOCIAL

YouTube and the Customer Journey

YouTube video plays several key roles in the Customer Journey. The video platform offers customers a way to engage through comments and sharing content with one another and plays a supporting (sometimes starring) role in other social media campaigns by serving up videos for Twitter, Facebook and blogs. While it is more obvious that these […]

February 6, 2013

DIGITAL AND SOCIAL

Pinning Down Pinterest Best Practices

Oh the joys of pinning new ideas, trends, videos, and so much more on Pinterest! I’ll admit it…I have a little obsession, racking up thousands of pins between professional and personal Pinterest accounts. Just like Twitter, LinkedIn, Facebook, and other social media channels, Pinterest has its own culture and communication style. After countless hours of […]

January 31, 2013

DIGITAL AND SOCIAL

Connect, Recognize, and Motivate: Cisco’s Global Sales Experience (GSX) 2012, Part Two

2 min read

This blog will dive into new approaches taken to enable peer networking and team appreciation during GSX, Cisco's annual hybrid sales event.

January 28, 2013

DIGITAL AND SOCIAL

Happy Community Manager Appreciation Day: Recognizing the Dedication of Our Community Managers

2 min read

It’s that time of year again when we recognize and celebrate the work of so many unsung heroes, the Community Managers. Community Manager Appreciation Day is celebrated globally on the 4th Monday of January and was started back in 2010 by Jeremiah Owyang. I joined the Cisco Global Social Media team in March of last […]

January 28, 2013

DIGITAL AND SOCIAL

Connecting the Customer Experience Through Social #CiscoListens

2 min read

Integrating Social Media Channels into Existing CRM Systems and Processes The year is 2024, and you just walked into a department store to return a pair of jeans. As you enter the store, the near field communication (NFC) chip in your smartphone tells the store who you are because you have enabled the privacy settings […]

January 24, 2013

DIGITAL AND SOCIAL

Social Media Business Strategy: Listen and Learn from Your Customers – Part 2

2 min read

This post is included  as part of a series of posts related to social media training efforts underway at Cisco.  I sat down with our corporate Cisco Social Media Listening team members team members members (Charlie Treadwell, Bernadette Koscielniak, George Metrik, Nancy Rivas, Michael Hopps, Davythe Dicochea, and Jennifer Roberts) to ask a few specific questions around social listening. This is  the second part of […]

January 22, 2013

DIGITAL AND SOCIAL

Fun and interactive fascination in Fast Company and Wired this month

1 min read

I always enjoy Fast Company and Wired. But this month there’s something extra in both: You can make the Internet of Everything come alive using your smartphone or tablet, via a Cisco ad in the magazine, just like my colleague Jeanette is doing here with her phone: You can do it, too: 1. First, get […]