Focusing on customers’ top digital journeys
I've often written about how we optimize to our Customers' and Partners' top journeys across our web sites and mobile apps. We've found that focusing relentlessly on the top things that...
Digital and Social
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Digital and Social
Mobilegeddon: Are you Ready?
You may have seen the news about Google changing their search algorithm to account for ‘mobile-friendly’ results. Excitable folks in the news media are portending significant shifts and swings in search results, with some fortunes dashed
Focus Magazine Explores the Future of Energy
If you could look into the future and get information about when your car might break down, or your water heater leak, you would probably find it very helpful. The information would allow you to take care of any potential problems before they actually
What Makes Engaging B2B Social Content
Why do you login to your various social media accounts? Is it to be entertained by videos and images? Catch up on the latest news in your industry? Engage with colleagues? My hunch says you do all of the above. Nobody has time to sift through every
New #SocialRoundup: #CiscoChat Heats Up
Welcome to our latest #SocialRoundup blog series about new social media efforts and best practices. Today, we want to highlight #CiscoChat, our new social media chat program that has been picking up steam recently. The concept was simple: create a
Cultivating Engagement and Innovation: The History of Cisco’s April Fools’ Patent Contest
A Q&A with Cisco Vice President of Intellectual Property, Dan Lang According to a report from global recruitment firm WilsonHCG, tech companies are the most successful among the Fortune 500 at finding and recruiting top employees. What’s more
Feed Your April 1st Appetite with These Retro Cisco.com Pages
It’s fun seeing some of the quirky examples of home pages on web sites today, including Amazon’s retro “April 1, 1999” page. I can’t think of a time we’ve ever done anything like that on Cisco.com, mainly because we
3 Tips for Growing your Network with LinkedIn
In the social media world, Facebook and Twitter get a lot of time and attention. Both platforms have huge user bases and appeal to both businesses and consumers. However, LinkedIn is the go-to professional network for over 347 million members in over
“Stay Fearless” – Highlights from #CiscoChat with Cisco Women of Impact
“Be Fearless.” While that phrase is capable of representing so much to so many, for women in the workplace – especially in the technology industry – it can be a difficult attitude to adopt. But judging by the overwhelmingly fearless attitudes