My Pinterest case study – of cows and dress sizes
My busy schedule allows no time for negativity or newsfeeds with an agenda. Pinterest connects me to the brighter side of womankind.
My childhood home in the Pampas was modern and urban, but I prefer to remember the cows. Between my neighborhood and the river, there were corrals full of black and white Holsteins. They woke me up every morning with their mooing, and somehow I learned about the circle of life through the freshness of the milk and of the steaks my mother bought across the street.
I was never a farm kid, on the contrary, I am about as much of a city girl as anyone could be. Maybe it’s because I live immersed in technology that I prefer to remember my idealized pastoral childhood.
When I need to take a mental vacation, I choose scenes from nature. How many women of my age, background, and circumstances like to do the same? I am a marketer after all. This question must be answered. That is why I created the “Cows of the World” board on Pinterest. I’m not trying to sell anybody anything, I just want to share my favorite photos of cows, and invite others to pin theirs.
Through this board, I’ve made new friends from every corner of the world. Before I could invite each of them to pin on my board, I had to follow at least one of theirs. So, I chose boards with themes that appealed to me, obviously. What wasn’t obvious at first, was that this would lead to my finding new brands. Although none of my Pinterest friends were actively selling anything, they did share products that appealed to them. Those products also appealed to me.
This is how I discovered Mikarose, a modest fashion line for young ladies. I have made sure that their pretty yet modest designs become a part of our goddaughter’s wardrobe. I also found IGIGI, a dress line for plus size women, only to discover that their dresses are too big for me. Well! I may never shop based on fashion magazine ads again. The way a designer dress looks on a size zero model is not the way it’s going to look on me. Pinterest shows me real women, wearing real clothes, in real life situations. I can relate to that.
This is the Internet Generation in action. The promises made by Cisco over a decade ago are now reality. Today, we build our own newsfeeds, and choose to connect globally, in a positive way.
Join me on Pinterest. Let’s focus on the happy images we can share online.