Cisco Blogs

Got Video?

March 17, 2011 - 2 Comments

The proliferation of video is evident. Most marketing or PR conferences you go to will have a session on video or will mention video at some point. Or maybe the conference is being recorded or streamed live to hundreds of virtual attendees. But you don’t have to go to a conference to be exposed to the world of video – it’s never been easier to snap some footage on our mobile phones or with our camcorders.

If I had a dollar for every time I hear the word “video”, I’d probably be writing this blog post on the deck of my beach house somewhere in the Caribbean while sipping on a delightful coconut concoction (non alcoholic). And while I let my imagination run wild and feel the warm sand gently tickling my feet, I want to leave you with this infographic on how video continues to change our lives and the way we communicate. We watch, we upload, we download, we stream, we share, we comment on and we take it with us.

The amount of video crossing the network is already astonishing and if you take a closer look at the graphic, you’ll see that it is expected to grow to over 90% of the global consumer Internet traffic in the next 3 years. 90% of 505 exabytes in 2014 is a huge number! Why is video becoming so popular? It can help bring a human touch to our communication. In fact, today over 25% of our blogs at Cisco are video blogs, and we have found that people engage 5 times longer on our blogs and on that have videos. If you can’t connect with somebody in person, video is the next best thing. Not only does it help humanize the company, but depending on how you use video, it can also help create instant discussions.

How do you use video for business and in your personal life? 


Creative by Dennis Mancini of Cisco (@snapini)

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  1. I'll like to think of it as a wear on natural patience, readers want you to make your point quickly, hence your video popularity. Insightful!.

  2. Video is an essential type of information. I use video in my personal blog, my friends like it.