Gamifying Training of All Types

May 31, 2012 - 0 Comments

Gamification to drive engagement for events, K-12 and higher education, wellness, and employee outreach has been discussed on this blog before and this post will focus on demographic/topic specific training.

Pew Internet recently published a report entitled, The Future Of Gamification, in which over 1k experts were interviewed with some university researchers indicating that gamification principals could actually improve creativity, learning, participation and motivation. So no surprise that K-12 and higher education has been an early adopter in trying out gamification tactics on programs. In the last month there has been a lot of buzz about gamification opportunities for training on more niche content areas for specific demographics. Let’s dive into some examples.

Financial Education

According to a recent press release, “Wall Street Survivor‘s online financial education platform offers a series of engaging, rewarding “missions” that guide users through a range of stock market concepts, from portfolio basics to investment strategies. The platform is geared toward millenials who consider themselves novice investors. Today, 30 percent of millenials turn to social media for information on the economy and investing strategies.”

The program incorporates a number of gamification techniques including badges and virtual as well as real world rewards. Learn more about the program via the video below.

Executive Training

Another recent press release explores the idea of gamification for executive training.

According to the release, “Deloitte Leadership Academy, an innovative digital executive training program for more than 10,000 senior executives at over 150 companies around the world, added Badgeville’s gamification and reputation solution to reward participation, lesson progression, and to certify program completion with an optional diploma.”

The program includes leader boards, predicatables badges, and random variable rewards and enables global participants to engage along individual, team, or enterprise tracks, with certification and completion rewards associated with each. So far executives in 14 countries have engaged with the program through the Deloitte professional network and through individual company sponsorship.

The program is also up for a GAward at this years’ Gamification Summit in San Francisco.

Seems to me like the possibilities to apply gamification tactics in intelligent ways is endless. What scenarios do you think gamification could be applied to make an improvement on the program or the process?

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