Fans More Connected Than Ever – MLB Playoffs Generate More Than 10 Million Social Media Comments

October 29, 2012 - 0 Comments

I love to see how technology continues to be woven deeper into the fabric of baseball and how it benefits everyone from teams to players to fans.

These days technology is driving millions of interactions that happen at the speed of light.  Players utilize video to break down their latest at bat, and might watch in between innings to make changes for future at-bats. Teams use scores of computer-generated statistics to analyze player performances, and breakdown their opponents. Things like variable ticket pricing, enhancements to television broadcasts (pitch tracker), and social media channels have altered how fans interact with the sport.

During Game One of the World Series, Pablo Sandoval (dear to my heart, as he is from Venezuela) hit three home runs, and that feat aided in generating 20% of the 813,000 social media comments about Game One.

Today, MLB announced that the 2012 postseason generated a staggering 10.67 million social media comments, up 131% from last year’s playoffs.

We know a number of those comments are coming from fans in the ballpark. AT&T Park in San Francisco is one of the most connected venues in professional sports. With Cisco’s high-density Wi-Fi network it is simple, fast and reliable for fans to get an instant Wi-Fi connection, enabling them to utilize their mobile devices to their full capacity.

Sadly, this isn’t the case at a number of stadiums, parks and arenas around the world. Often fans still find they have little to no cellular coverage – the effect of tens of thousands of fans trying to access the mobile network in a dense environment – and this can impact attendance at games and concerts around the world, as fans find themselves unconnected.

However, this does not need to be the case. Cisco’s innovation center has solved the high-density Wi-Fi problem, and every facility around the world is capable of keeping their fans connected without latency delays. We see it in every place we go, people want to be connected and it’s clear from the social media stats above that fans love to share their “live experiences” with family and friends around the world.

We want to hear from the fans, what are you most likely to do at a game? Take a photo, and share it on Instagram or another social media channel? Post a Video? Update your Facebook status? Tweet?  Let us know on Twitter @CiscoSESG.

It helps Cisco continue to understand how our innovations can place fans at the center of the experience, which is ultimately our goal. Our latest sports and entertainment specific solution, which is just around the corner, will do that in ways that have never been done before.

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