Cisco Blogs

Events, Redefined

September 12, 2011 - 4 Comments

Cisco’s Global Sales Experience (GSX) just wrapped up and proved to be ground breaking yet again. The idea of a multi-location distributed hybrid event is daunting especially when it covers 90+ global locations in over 400+ conference rooms with 24X7 broadcasting for three days straight. When the audience represents a blend of in person attendees with virtual attendees creating a stimulating and motivating event experience is a challenge.

In the past GSX has risen to the challenge and this year was no exception. This year GSX leveraged rich content driven digital engagements including GSX TV (an on-demand cable network style of short format programming),  Cloud Story (a video rich engagement highlighting the opportunity Cloud represents), A Matter of Time (a role playing game focused on Cisco’s top priorities) and an Architectures Mastery Program (a gathering of the cream of the crop eLearning courses married with live event technical breakouts) and once again demonstrated that when you align your experience with the fundamental goals of your event and listen to your audience you can truly break new ground and disrupt the notion of what the word ‘event’ means.

Of course GSX would not be possible without the depth and breadth of Cisco solutions available to execute it. GSX deploys a vast array of Cisco solutions to create the event experience for example Cisco’s Enterprise Content Delivery System, Digital Media Signage, and TelePresence. Check out the video below to learn more.

Another new element that proved very successful was the Achievements area of the GSX virtual environment.

This is gamification at its finest. This section aligned the key elements GSX wanted the attendees to engage in with badges they earned for engaging. Once a designated number of badges were unlocked the attendee was eligible for a prize drawing. This would appear to be simple but unlike traditional ‘virtual show prizes’ the badges were graphically driven, rather than the traditional point accumulation, were showcased in their own section of the virtual environment, rather than housed in a prize center with other information, and were highly visible as the number achieved vs unlocked was graphically included in the bottom navigation bar throughout the virtual environment.

I will share more learnings from GSX in future posts including how GSX revolutionized the idea of rewarding and celebrating top talent in a virtual environment and a deeper dive into the gamification tactics used.

Raising the bar on the event experience is a goal at Cisco and with GSX, Cisco Live, Partner Summit and more that goal is being realized. I am looking forward to more exciting events in 2012 leveraging Cisco solutions and cutting edge technologies to recreate the event experience!

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  1. Congrats on such a great event, Dannette!


    • Thanks Kevin! Obviously an effort that requires not just a village but a small city to execute 😉

  2. Dannette: It was indeed a great success — and it’s clear will become the gold standard for such events in the industry. It was a great experience working with you on the project.


    • Tim it was a pleasure working with you on GSX this year as well. I look forward to FY13 and raising the bar even higher.