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Cisco Social Media #smtraining Twitter Chat

Cisco #smtraining Twitter Chat

Cisco #smtraining Twitter Chat

As social media continues to grow and gain even more momentum, organizations need to find ways to empower their best brand ambassadors with the right tools and to create more impact.  From creating guidelines, to setting as examples, to training others, there are many ways organizations can enable their employees.

In a recent blog post “Creating a Social Media Training Program that Works”, we outlined a social media training program we’ve implemented at Cisco. Now that it’s in place, we want to hear from you, share more insights, and exchange new ideas.

Join @petra1400, @elhoust, and @christyjpark for a  special @CiscoSocial Twitter chat on Thursday, August 2 from 9-10a.m. PDT, following the #smtraining hashtag directly on Twitter or another Twitter application. We will dive into the following areas and encourage everyone to participate in the lively discussion!

  • Setting the social media training strategy
    • What goes into it?
    • How does it work?
    • Who’s involved?
  • Creating the appropriate content
    • What’s the framework?
    • What’s in it for the participant?
    • How does the content come together?
  • Sustaining the program
    • How is it maintained?
    • What are key tips to keep in mind?
    • What does it take to implement the program?

Let’s get the conversation started before the @CiscoSocial #smtraining Twitter chat. Share your ideas (through the comment section below or on Twitter using #smtraining) regarding ways your organization is including social media training or pose questions you would like to ask the panelists. We look forward to your participation and lively discussion!

In an effort to keep conversations fresh, Cisco Blogs closes comments after 60 days. Please visit the Cisco Blogs hub page for the latest content.


  1. Will try to make it…looks like you’ve hit alot of key points. Organizational readiness is so key so I like the approach you have with focus on Strategy first. We can share knowledge and highlight successes but until you can be perscriptive and show a scaleable ‘How-To’ scenario, process, tool etc it’s hard to create the consistentcy across the organization and increase specific competencies. I am sure you guy’s can speak to many of the same challenges I have here at SAP in Learning Dev & Enablement. I am 1000% behind your view of training for specific audiences once your are beyond the foundational stuff. We’ve begun to shape role based curriculum as a result of specialized skills. Interested in any thoughts you guy’s have encountered on this point.

    • Thank you for your feedback and sharing your experience. It’s great to see we have similar approaches to the training philosophy, starting with the strategy and then showing participants how to apply them.

      The role-based curriculum is really the best of both worlds as it encompasses the foundation, while giving practical applications within their responsibilities and charters. At the same time, it can be difficult to strike the right balance between providing the overall best practices and their specific needs which may not always match perfectly. We are going through this development as well. One way we are handling this is by using the “foundation” curriculum as the starting point and bringing in examples that are specific to the audience. It helps to put all of the pieces together all in one place and maximize their learning experience. And at the same time, it helps us scale without having to reinvent the curriculum for each group, when we know the principles are applicable across organizations. It’s more about finding the examples and key takeaways that resonate with the audience and then assessing whether or not the coursework/tools were helpful to refine as needed. It’s a learning process for all of us (no pun intended). Let’s stay in touch. It sounds like you are doing great work in this area as well!

  2. Should be very interesting…enough so that it has brought me out of my cave!

  3. I’ll be on the twitter chat Elizabeth. Thx for posting the blog.

  4. Petra:

    this sounds great. Please make sure to blog about it afterwards as I’ll have to miss most of it.



    • Thanks for reaching out Natascha. We are excited to host this Twitter chat and will definitely blog about it afterwards and include the transcript. Thanks for your support!

  5. Cool – now if you would just add Cisco WebEx Social to my WebEx account 🙂

    • Thanks for your feedback. We’re looking forward to your participation. And thanks for the other comment. Unfortunately this is not something I can do, but will forward your comment to the Cisco WebEx team. 🙂

  6. Sounds great! Will definitely be joining in on August 2!

    • Thanks for marking it on your calendar and joining us on 8/2! It should be a great discussion.

  7. Sounds interesting. Looking forward to this.