Cisco Blogs

Cisco Blogs Get Gamified

December 23, 2011 - 1 Comment

So for those who read my blog posts you know that gamification is a topic I am keenly interested in. I have discussed gamification tactics for changing the learning dynamic, disrupting the traditional workplace dynamic, encouraging a healthy lifestyle, and engaging hybrid event attendees.

What I find absolutely fantastic is that all most anything can be improved by appliying smart gamification tactics. See the video below for example:

So imagine how tickled pink I was when I learned we would be gamifying the Cisco blog experience!

The Cisco Social Media team announced the Cisco Social Rewards program today. You can join now via the right hand column social rewards section of this blog. This program rewards and recognizes blog readers for their viewership, dialogue, and word of mouth promotion of Cisco blogs and recognizes bloggers for their video production, writing skillz (yes I meant to have a z on the end ;), and prolific publishing.

Much heralded has been the Gartner statement predicting that “by 2015, more than 50% of organizations that manage innovation processes will gamify those processes” and that by 2014 a gamifed service for marketing and customer retention will become as important as Facebook, eBay or Amazon. So gamification is in my mind eye like Twitter in 2007 it wasn’t a matter of whether it would take off it was a matter of whether you would charge ahead as an early adopter or follow in the footsteps of seasoned practitioners. That is why I think it is great to see Cisco diving head first into the gamification waters and as is our nature taking risks by becoming an early corporate adopter of gamification at a very public level!

Kudos to the team that lead this effort! Now sign up, comment away and start earning those badges.

Looking forward to continued dialogue in 2012 🙂

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  1. Hi Dannette, thanks for the kudos on the new Social Rewards program! You’re right, we love taking risks here at Cisco and part of that risk taking includes not being afraid to fail or tread new waters.

    Gamification is a rather new buzzword but the concept is one that has been in use for years – ex: credit card rewards and hotel loyalty programs. We’re just now beginning to see companies apply game mechanics to their marketing tactics. Gamification is a great avenue for customers to engage more deeply with a brand and feel more connected. And for the company, it’s a great way to not only recognize and reward top advocates but gain valuable insighs from them as well.

    I’m excited to grow this program and take it to the next level! Looking forward to working with you in 2012! Best wishes for a wonderful Holiday Season 🙂