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AR Gets Smart and Goes 3D

June 1, 2011 - 0 Comments

Augmented reality was all the hype in 2011 but today many feel it may be losing its appeal due to laggy performance , most agree it will be quite some time before it used widely by the mainstream.

However some recent news shines a spot light on how augmented reality is evolving and becoming more appealing to the majority.

There are some devices on or coming on the market that enable 3D…drum roll…without the glasses! Many of these are handheld devices such as the Nintendo 3DS and the LG Optimus 3D smart phone which both leverage AR to enable some engaging end user experiences such as:

  1.  The Nintendo 3DS comes with a packet of AR cards that enable you to play games such as Archery, AR Shots, Fishing and more. Using the system’s camera to read the cards and then  project the games onto any flat surface such as your desk or hand.


  1. Wikitude will deploy a 3D AR browser on the LG Optimus 3D. Using the phone’s built-in GPS to locate your position, the camera displays your current view on the screen and icons are overlaid providing information on your surroundings.

 These are really positive advances for 3D and AR but they still require that AR marker to scan or rely on GPS in order to deliver the AR experience. That is why Sony’s SmartAR announcement is truly exciting as it requires no marker in order to deliver the AR experience.

With Sony SmartAR virtual objects, images and text, can appear when an object is viewed through the smartphone device. Leveraging technology created for robots, SmartAR can track and recognize objects at high speeds.

These examples showcase some exciting developments that demonstrate how AR technology will continue to evolve in the future. I believe AR will become as ubiquitous as social media is today, i.e. you won’t be able to watch any television programming or view an advertisement that won’t have a call to action to learn more via AR. How do you see AR evolving?

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