A Cisco Story: The Social Media Marketing Center of Excellence

January 6, 2012 - 2 Comments

At Cisco, we often speak at different venues about how we set up and operationalized social media. We always receive so many questions on this topic that we decided to share our process and lessons learned with the larger social community in a more organized and methodical way. We have partnered with Frost and Sullivan to create a guidebook on “Operationalizing a B-to-B Social Media Center of Excellence”. This case study talks about how

  • our Social Media Marketing Hub emerged
  • we defined the charter, roles and responsibilities of this hub and
  • we engage with the various parts of the organization, also known as spokes    

Following the guidance of the Frost and Sullivan research team, we broke down the process of creating our social media center of excellence step by step. Check out a page from the case study here:

To read the rest of our story, please contact Frost and Sullivan at GTMresearch@frost.com. To read just a few pages from this guidebook, visit the Frost and Sullivan website.


Many thanks to Keith O’Brien and Austin Pullmann from Frost and Sullivan, and Jeanette Gibson, LaSandra Brill and Stephanie Marx for their partnership on this guidebook.

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  1. Hi Petra-

    Thanks to you, Stephanie, LaSandra, and Jeanette in sharing your story with us! It was a pleasure working with you and learning from the best!