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5 Tips To Make Better Videos

- January 14, 2013 - 13 Comments

Having trouble keeping your audience engaged in the videos you create?

I know that you may think it’s the audiences fault for not catching onto the content, but maybe there’s something more to it. It can be hard to admit, but often times it is not your audience that has a problem…it’s actually you (or the videos you create rather).

More often than not, we as filmmakers get caught up in the actual production of the video and fail to take a step back to identify the best ways to communicate with our audience. Traditional methods of making videos, coupled with technical information, can spell disaster for most viewers. If you’ve been guilty of this it’s ok, really, because in the following video I’m going to give you a few tips to get you back in the good graces of your audience.


 As I outlined in the video, here are the 5 steps to make better videos:

1. Have a Cool Introduction
The first 30 seconds of a video is vital to capture the attention of your audience. Don’t waste this opportunity! Say or do something clever that will make them want to hang out and listen to the rest of what you have to say.

2. Use Words People Understand
Don’t you just hate it when you listen to a lecture or read a book that’s so full of jargon you can’t understand the main points? Video is no exception! You may be the foremost authority of a particular subject, but if people unfamiliar with the field can’t understand you…guess what…nobody cares!

3. Use Visuals
Your words may sound beautiful when spoken, but people need something they can see in order for the words to truly resonate with them. Give them a variety of visuals that will reinforce your main topics and help them grasp the point you are trying to make.

4. Get to the Point
People in today’s world don’t have an infinite amount of time to do anything, let alone watch your video. A long video does not imply that you know what you’re talking about…it actually implies that it will probably never be watched. Make videos short, sweet, and to the point.

5. Include a Call to Action
Yes it’s great that someone watched your video, but that’s not the only reason you made it. You need them to participate in an action of some kind…otherwise you wouldn’t have made the video!  At the end of each video, express what that behavior is that you want them to exhibit.

For more video tips & tricks, stay tuned to my blog posts and Twitter feed. Thanks for viewing!



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  1. Great tips. Really enjoyed it. Will surely apply it and create an awesome video.

  2. Thanks Harold, your tips helped me a lot. I created an awesome video for my blog

  3. Great guidelines! Cool and quick easy to learn stuff. Thanks

  4. the video footage is so clean, I love that...

  5. Hi Harold... Tips and tricks that are easy to understand, this is really helped me in making a video tutorial. Thank You

  6. Great tips - short and to the point - perfect!

  7. Good tips. one more tip. If you are in the video, make yourself as attractive as possible, so people will not get bored if you see yourself

  8. Great tips. Very helpful.

  9. Really nice and useful!!!

  10. Nice work!

  11. Awesome video! I love it <3

  12. Great post Harold. I created something similar for nonprofits when I worked in our CSR department. Take a look:

    • Great video. I'm also familiar with the work that Citizen Schools does in the community.