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3 Easy Social Media Conversation Starters

How connected are you with your social networks? Are you finding that at times, your social channels become stale or a one-way dialog? If you’re experiencing the “silent treatment”, here are some easy ways to generate two-way conversations.

Tweet or post questions and polls: Events, activities, and launches have a unique opportunity to educate as well as create excitement and energy. Develop creative ways to poll audiences about related topics. And don’t be afraid to mix in a few casual types of questions that pertain to the event, but might be lighter in nature.

Interactions: Social media has a lot to offer to marketers. One special feature of social media is the ability to crowdsource and strengthen loyalty. Monitor social media channel feeds closely, respond quickly, and keep feeding the streams. Simple questions such as “What did you think of the keynote?” or “What interests you the most about this program?” will help start conversations. You’ll be amazed at how much audiences want to share their opinions and information.

Contests: While audiences are primarily interested in the straight forward information and updates, they often like to get involved in other types of activities. Using social channels, offer different types of contests and incentive-based opportunities. These activities do not have to have monetary values, but do need to have perceived importance. For example, preferred seating at a keynote or a meet-and-greet opportunity.

These are just some quick examples of ways to start social interactions. The key to making these ideas work is to integrate social channels together and with the rest of the marketing communications plan. Having a central “hub” like an online community or a website, will help audience members navigate all of the information and discussions more easily.

What are some creative ways you are starting conversations using social media? Share your experiences and let’s keep the social media information sharing going. And follow  my Twitter handle (@elhoust) for more social media for events best practices.

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  1. Excellent tips to breaking silence in social media. Especially about asking questions. This is a great way for a marketer to find out what their customers really want so they can find products or services they can offer their customers.

  2. Great post, thanks for sharing

  3. I liked the quick tips. Thank you for sharing

  4. Hello would you mind stating which blog platform you're using? I'm going to start my own blog in the near future but I'm having a difficult time choosing between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your layout seems different then most blogs and I'm looking for something unique. P.S Sorry for getting off-topic but I had to ask!

    • Thanks for your comment. This is through WordPress. For more information, the @CiscoSocial team can provide more details. They manage the blog platform as well! Good luck with your blog and keep us posted.

  5. Great Post, will apply this..

    • Thank you for your feedback, I appreciate it! Keep us posted with your examples as well.

  6. Facebook still offers the easiest connections with users for a small business, also there PPC advertising system is amazing for targeting specific demographics too. These are some excellent ideas on how to better utilize twitter to garner user relationships with your clients. I find it works well for companies that are established and have a quality Twitter following, but it's tough for newer companies and/or small business. You'll slowly build a following as you gain organic traffic/online customers, but Twitter is just so abused by spam/junk tweets, that its hard to get your message through lol. If you've got hundreds of thousands of followers, like a Cisco or other big corporation, than your bound to build some relationships somewhere :)

    • Fantastic points and very true. It's important for each organization to review their top-line goals and marketing strategy and then figure out which social channels can help augment their objectives. In some cases Facebook will be the clear choice. For others, it'll be a combination of social tools. Great points to keep in mind, thanks for sharing!

  7. Heya i am for the first time here. I came across this board and I to find It really helpful & it helped me out much. I am hoping to offer one thing back and aid others such as you helped me.

    • Welcome and thanks for checking out Social@Cisco! Glad to hear the information is helpful. Definitely keep us posted as we move forward and we'd love to learn from you too.

  8. Loving the info on this website , you have done great job on the posts .

    • Thank you for your feedback! Happy to hear it's helpful. Looking forward to keeping the conversation going.