If you want to get more leads for your business, you need to increase the traffic to your website. We live in an age where anyone who fails to take full advantage of the Internet’s massive potential is missing out on a crucial number of customers. Utilize these seven techniques to increase the amount of traffic to your site and to convert casual visitors into lifelong customers.
Create Content with Real Value
Blogging and content marketing are effective strategies for almost any niche. Offering valuable content that’ll help your target market will attract visitors and can lead to social sharing that’ll attract even more customers. The key with blogging is to avoid creating the same run-of-the-mill content that most businesses do. Instead, create truly valuable articles and guides that’ll help your readers. They’ll return in the future, and every great post will increase the amount of trust your customers have in your business.
Make Your Site Shareable
Unless you like paying loads for advertising, you should start trying to attract more organic ‘shares’ and ‘likes’ via various social platforms. Focus on the biggest ones at first like Facebook, Twitter, and Pinterest. Include prominent sharing buttons on your website and interact with your audience using whichever platforms that will yield the highest ROI. Include content on your blog that fits with the typical type of content that’s usually appreciated. For example, high-quality pictures are necessary to attract attention on Pinterest.
Have a Giveaway
There are several benefits of a good giveaway. Don’t just offer up cash as a prize. Instead, use it as a chance to get your products in the hands of potential future customers who could also leave reviews and share their experience. A big giveaway will help boost the attention you’re getting on social media and online forums, attracting new customers while rewarding existing ones too.
Take Advantage of Holidays
Holidays provide you with easy content ideas for your website and potential product lines. Plan an event around a major upcoming holiday like a sale, giveaway, or comprehensive guide on how your product could enhance their holiday. Creative ideas are sure to attract attention from all over the web. Finally, get involved with major online events in your industry to increase your exposure. Fundraising activities and Twitter chats are great places to start.
Optimize Your Site for Search Engines
Organic search engine traffic converts measurably and it’s free, so what’s not to love? You don’t need to have extensive search engine optimization (SEO) experience to make a few simple improvements to your site. While you can hire someone to make the improvements for you, it’s fairly simple to learn.
Optimize your site for speed to improve your rankings in search engines and user experience. Use one of the numerous free keyword tools available on the Web to find highly searched keywords related to your product or service. Include these keywords naturally in your website content and over time you’ll attract more free visitors. Take advantage of free SEO resources to learn about all the changes you should make.
Modernize Your Website
In order to attract new visitors without spending a ton of money, you’re going to need to convince other people or sites to link to yours. If your site looks like it’s from the 90s, no one is going to link to you because it makes them look bad. Even with a tight budget, you can hire a relatively cheap designer and take advantage of content management platforms like WordPress to create a user-friendly site.
Finally, ensure that your website functions properly most of the time by tracking your uptime and downtime. All your social media and content marketing efforts will be for naught if your site is always down. And if your visitors can’t access your website reliably, they’ll probably go somewhere else.
Be warned that it could take some time and persistence before you see the results from certain methods. However, if you focus on creating the best experience for your customers, you’ll see great returns on your effort over time.
You may not realize this, but Cisco has a thriving business building and selling networking products specifically designed for Small Businesses. Unfortunately, we know dealing with Cisco can sometimes be challenging for some smaller customers, a good example of this is managing software. Sometimes, it can be quite challenging to finding out whether equipment is running the latest software, and if not, how to get the latest software.
We recently announced a new feature called Automatic Service Delivery (ASD) on the RV215W, a wireless-n VPN Router that is in the Cisco Small Business Routing Portfolio.
The Automated Software Delivery service allows network devices such as the Cisco RV215W router or management tools such as Cisco FindIT to automatically retrieve software release information and software images from the cisco.com software library. This means that the user can be notified when a new software image is available, and they can obtain that software at the click of a button, rather than having to find their way through the thousands of files in the software library. If the user so chooses, a device can even automatically update itself, thereby ensuring the network is always running the most current versions of software.
This work was completed by our Smart Web Technology Group (SWTG). The API they developed enables client applications to retrieve vital software release and image information including release note, field notices and PSIRT information.
In order to gain access to this new feature, simply download the latest RV215W firmware form the RV215W product page and enable automatic updates on the Administration > Firmware/Language Upgrade page.
Look for more RV Series Models to get this free ASD Service.
So to wrap this up, we know Cisco’s Small Business customers face so many challenges and demands on their time, the Automated Software Delivery service is a great tool that helps make their job just that little bit easier.
Thanks for taking the time out of your busy day to hang out with us.
Tags: automatic, Cisco, Cisco Small Business, Firmware, LAN, network, port, rout, small business, software, vpn, WAN, wireless, wlan
Trying to stay entirely up-to-date on the ways the Internet and data in general are changing is like trying to spot the winner in a horse race where the horses are traveling faster than the speed of light. Everything looks impressive and things change so often and so quickly that it all just looks like one, big blur. With the proliferation of mobile technology and seismic cultural shifts in the way people find and consume media, some clear trends are starting to emerge from the fray. Here are some of the major data trends that will determine how the Internet looks, feels and evolves over the next several years.
Speed and Demand
The relationship between how fast our Internet connections are and how much data we transfer in a given day is a chicken and egg scenario. Is it the development of ever-faster connection speeds that make people want bigger data streams, or is the demand for increasingly huge chunks of data pushing engineers to go beyond current limits in transfer speeds? It’s probably a bit of both, and the infrastructure around Internet service is struggling to keep up. There’s some hope in the so-called “gigabit networks” that are becoming more common every day. While big-name pioneers like Google have been setting up test networks that deliver faster upload and download speeds than even the fastest standard services in cable and DSL, small, local and even government-supported gigabit networks are starting to pop up in major cities.
Cloud and Mobile
The average person looks more mobile every year, showing a greater preference for laptops, tablets and smartphones over desktop PCs in a consistent trend. This, in turn, has created a greater demand for software and data storage outside of the relative limitations of mobile hardware. The answer to the limited memory of a mobile device is cloud computing, which encompasses many methods of running and storing programs and data virtually. The design philosophy of Software as a Service (SaaS) is ever-more the go-to for the mobile cloud. Users are happy to rent an online-only, cloud-supported version of, say, the Adobe Creative Suite for a monthly fee instead of buying the software and storing it locally. This continues to change the very foundation of software-focused business models and switches the Internet into an application-driven space.
High-Def Becomes Low-Quality
Increasing connection speeds and the growing mobile cloud are making it possible for online content to achieve new heights in quality. Once the peak of online video, 1080p is quickly becoming the grainy, low-end version of definition qualities that double, triple and even quadruple the package. The latest in monitors and TVs is 4k, which is essentially 4000+p, with YouTube already offering video in that range and some new, online-only TV shows already shooting in 4k. If viewers no longer have to worry about overtaxing their Internet connections or downloading whole videos that take up massive amounts of hard drive space, the quality of large media like videos and games is functionally limitless. The onus of data management and security is then on increasingly in-demand data centers that will essentially act as the mainframes that physically host this ultra-high-definition content.
Traditional wisdom about Internet content is that viewers won’t have the patience for anything longer than five minutes, but that has proven false as people get more and more of their content online exclusively. A number of platforms, some Web-native and some multimedia, have already had success grabbing millions of viewers with long-form content. VICE has been hitting the long-form philosophy harder as of late, putting its stamp on ambitious journalism with “mini-documentaries” that are essentially long-form Web videos heavy on content. In just a few short years, video on the Internet has evolved from two-minute home movies to cinema-quality trips to never-before-filmed corners of North Korea with VICE CEO Shane Smith. The demand for content is only more voracious, but attention spans, it seems, are growing more robust.
That isn’t to say that there’s a dearth of short-form video content in this new atmosphere. Quite the opposite, actually. Video banner ads are more common than ever, but it goes beyond that into the realm of non-ad content from news and entertainment sources. Using short-form apps like Instagram and Vine to create content that’s just seconds long, respected platforms like USA Today are investing in everything from teasers for larger stories to 15-second stand-alone news segments. This kind of content is tailor made to be shared, embedded on other sites and viewed on mobile devices that many users don’t feel are ideal for long-form content like movies and TV shows.
Someone Else’s Eyes
Look back at some of the most innovative, widely shared videos of the past year and you’ll find a lot of first-person perspectives. GoPro videos are basically a category unto themselves today, but that field is about to get a lot more crowded. As Google’s Project Glass goes from its testing phase to full market release, expect first-person videos to become standard in everything from scripted content to games and news. Content will be designed both using wearable recorders and for wearable devices. We will literally be seeing what others see, shaping content into experiences first and foremost.
For future-minded thinkers, all of the above developments look like precursors to something bigger and truly life-changing. The idea that the Internet is even a separate thing from our everyday lives is becoming antiquated. When our phones communicate with our cars which will soon communicate with our road infrastructure, the gap between “online” and “in real life” will close almost completely.
In the end, everything on the Internet is just data. How we manage it, create it and receive it depends on our tastes and the capabilities of our technology. Today, the leading taste is mobile, the hunger for content insatiable and the quality of the content is only rising. We look forward to a very fast, very crisp and very cloudy Internet atmosphere over the next decade.
With about 90 percent of Americans owning a cellphone and 58 percent of them having a smartphone, it’s no wonder that BYOD — Bring Your Own Device — is growing in popularity in the workplace. Not only do businesses benefit by saving money, but employees are able to use their devices to connect to their office’s network from anywhere.
With responsibility comes risk, though. Here are five mistakes to avoid when implementing a BYOD policy.
Not Training Employees Properly
As with any other new program you put in place, you need to provide the proper training so that everyone involved — your employees — are aware of the risks they’ll face. It’s easy to overlook training when implementing a BYOD policy because people are using their own devices, but that’s exactly when mistakes happen, and then the company becomes vulnerable to external (or sometimes internal) threats. Make sure to educate your employees on what they can and can’t do on your wireless network, and make them sign paperwork so that they’re held accountable.
Not Including a Device Wipe Policy
When you allow employees to connect to your network and hold sensitive information on their devices, it’s important that you have safeguards in place just in case they lose their phones or it gets stolen. One of these safeguards includes being able to erase all the company data on the phone in an instant. Remember to make sure your employees are aware that you’re able to perform this operation so they can back up the data they want to save. Be sure to have them sign a waiver so they don’t have legal recourse in the event their phone is lost or stolen.
Not Taking Into Account That Some Apps Aren’t Safe
When training your employees, it’s important to highlight the importance of carefully considering which apps they can download and which ones they should stay away from. It’s best to simply think that most apps available for download online will steal your sensitive data if you download them. Make sure your company restricts access to any apps that are known to cause problems. Although you want to trust your employees with BYOD, you must monitor their activity so you can institute safeguards to protect them and, more importantly, your company.
Not Creating a Set of Standards for Employees to Abide By
The point of implementing a BYOD policy is to save the company money while providing flexibility to employees. With that said, BYOD can easily offer too much freedom and liberties that employees simply can’t handle without a bit of control. When introducing a new BYOD policy, make sure that you create a set of standards for employees to abide by. These standards should be followed by the person who owns the data, the person who owns the device, and the person who owns the software. Make sure to strictly enforce these standards and have employees sign a document acknowledging them.
Not Reviewing the Company’s Network Issues
No matter whether employees are using smartphones or Samsung tablets, it’s likely they’ll run into an issue when using the company’s wireless network. These issues can range from malware and viruses to loss of security and support issues. It’s important for companies to invest in a support system — no matter the cost or the inconvenience — that’ll help employees overcome these common obstacles. By investing in this support system, reviewing network issues, and taking care of them, you’ll ensure that your company’s applications and sensitive data stay protected at all times.
It’s predicted that 70 percent of mobile professionals will be conducting their business on their own smartphones by 2018. Fifty-one percent of those people will be connected to unsecured networks on their smartphones. With so much risk and reward of BYOD, it’s important companies take every measure possible to safeguard themselves.
Are you working at a company that has a BYOD policy? How effective has it been thus far?
As an SMB, you thought there are solutions/options completely out of your range – 10 Gigabit, Virtualization, Stacking, 16TB Storage, POE+, Layer 3, etc.
If I told you you can get all of the following (an entire future-proofed feature-rich SMB network with Storage) for under $10K, what would you say?
- 16 TB Storage
- File Sharing and Backup
- Video Editing
- Storage costs – $3793 (pricing for part numbers below at CDW.com on 3/12/2014)
Amazing, isn’t it? Here’s the list of equipment that will get you there:
1x SG500X-24P – 24p Gigabit POE Stackable Switch
Tags: 10 Gig, 300 series, 500 series, SG300, SG500, smb