Using Video to Grow Your Small Business – Melinda Emerson @SmallBizLady Shares Tips

August 23, 2012 - 2 Comments

Melinda Emerson, aka “SmallBizLady” is a veteran entrepreneur; small business expert and social media coach who specializes in helping small businesses thrive. Today hosted a WebEx offering tips for using video to help grow your business.

Watch her on-demand webinar on using video for your business.

Why should you use video?

Here are a few interesting stats about video Melinda shared with us:

  • Online video is expected to grow 55% this year and is the top format for content marketing.
  • Videos have a 41% higher click-through rate than plain text context.
  • 58% of consumers ages 18-34 who follow brands on social media would watch a video posted by that brand.
  • 57% of Smartphone users polled say they’ve streamed video on mobile.
  • Videos are integral to the success of any SEO strategy.
  • 90% of web traffic is predicted to be video by 2014.

With all that good news, there’s one important point Melinda makes about using video: don’t waste people’s time. To be effective, keep it short. 88% of people say they would watch a video that educated them for at least one minute.

Use video to create a deeper relationship with your customer.

Here are 12 ways you can use video to market your business (be sure to watch the on-demand presentation to learn more).

1. Blog content. 5. Video training. 9. Live video streaming.
2. Customer testimonials. 6. Interviews. 10. Webinars.
3. Product demos. 7. Commercials. 11. Viral video.
4. Email video. 8. Video news release (VNR). 12. Product reviews.

Melinda went on to explain how to create videos that are interesting to customers. Her biggest advice: use her MAGIC formula to create video that makes a lasting impression. Motivate your viewers, include a call to Action, help them attain their Goals, create an incentive to Interact and show Commitment to their success.

She concluded with the anatomy of a strong video and the importance of using social media to share your video; increasing its audience. If you are looking for a way to get started with video, you can get a free WebEx basic account and start experimenting today.

Want more of Melinda?

You can “like” her on Facebook and chat with her on Twitter where she hosts #SmallBizChat on Twitter to discuss everything entrepreneurs need to know about launching and running a profitable small business. Her areas of expertise include small business start-up, business development and social media strategy. She has lectured on small business at The Wharton School of Business at the University of Pennsylvania, and for clients including: IKEA, Verizon, GlaxoSmithKline, National Association of Women Business Owners, Small Business Administration, and the Center for Women’s Business Research.

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  1. I do agree with online video metode … but which is better one, online video or directly metode (face to face)

  2. Fantastic Blog Chris. I agree with your thought. looking forward for your new blog