Cisco Blogs

Recap of Cisco at National Retail Federation 2012

February 15, 2012 - 0 Comments

Thank you to everyone who visited the Cisco NRF booth last month.  We had a huge of amount traffic and a number of exciting demonstrations plus the announcement of our “Catch Em and Keep Em” consumer research study.  We also shot a number of videos from the show floor which I hope you all enjoy.

We announced the new Catch Em and Keep Em consumer research on how retailers can attract and retain channel hopping shoppers.  The research is now avialable for download here

Jon Stine and Lisa Fretwell from Cisco IBSG talks about the new research released at NRF 2012. For more research information visit IBSG’s landing page for NRF 2012 or read Lisa Fretwell’s blog

Other demonstrations include:

In this video we feature Cisco Interactive Services for retail demonstration, showcasing online and video content with Cisco’s advanced digital signage system.  This immersive interactive service enhances customer or sales associate communications to deliver a highly integrated and collaborative experience within a store environment. For more information please click here

In an interview with  Ray Wong on the store in a box demonstration with the Integrated Service Router, we show how Lean Retail can help you reduce CapEx and OpEx while increasing employee productivity, business agility, and overall customer experience. It simplifies and speeds new application deployments without more servers.

I talk to Anca van Assendelft at the Cius demonstration station about Cius retail use cases.  We talked about the types of applications that can be available to enable easier, faster cross-enterprise collaboration, improved selling productivity, and real-time customer collaboration inside and outside the store. Cius also supports virtual desktop that allows retail associates to create, edit, and share content (not just consume it) to support and execute on promotions, programs, and customer interaction. Click here to learn more.

Kenneth Leung talks to Cisco partner Agilence on the Point of Sale video auditing solution and how to leverage video surveillance for loss prevention and integrated into a single compact Cisco platform.  For more information please visit here

Cisco StyleMe is a proof-of-concept project created by the Cisco Internet Business Solutions Group.  Using the latest augmented reality, mobile, and network technologies, we demonstrated a virtual fashion mirror for trying on products. This innovative offering is based on Cisco retail network and collaboration technologies, and helps stores increase basket size with an extended range of products, and improves conversion with expert and social recommendations, faster try on, and greater shopping convenience. For more information please visit here IBSG’s landing page for NRF 2012

Thank you to everyone who visited us in NRF 2012 and hope to see you all again next year in New York city again.

In an effort to keep conversations fresh, Cisco Blogs closes comments after 60 days. Please visit the Cisco Blogs hub page for the latest content.