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Virtual Partner Velocity Recap: How to Persuade Any Audience (and Join our Live Chat)

- October 14, 2011 - 0 Comments

Did you know, some of the greatest innovations we have today were created because of a mishap?

Gum, chocolate chip cookies, potato chips (someone’s hungry), and Post-It notes, just to name a few. Okay, maybe these aren’t the greatest innovations of all time but I’ve been known to partake in several handfuls of potato chips in one sitting.

Well, we ran into some technical challenges during our latest Virtual Partner Velocity broadcast featuring best-selling author and presentation expert Nancy Duarte, CEO of Duarte Design. Although we were disappointed that we couldn’t offer our audience a live broadcast, we now have the video recording available for your viewing pleasure.

And to top it off, we’re going to couple this video with an hour-long live TweetChat session with Nancy on Tuesday, October 18 at 8 a.m. PST. So, be sure to jot down any questions you have as you’re watching the video. See, good things do come out of mishaps. (You can click this link or use the #channelschat hash tag to join the live chat.)

And don’t miss our next Virtual Velocity session on October 20 with channel strategist and blogger Heather Margolis who will share ways to leverage LinkedIn for B2B. Register now on the Partner Velocity site.

You may be wondering, “What the heck is a TweetChat and how do I join?”

A TweetChat is a way to use Twitter to have a free-flowing discussion around a specific topic at a specific time.

In our upcoming TweetChat, you’ll have a chance to ask Nancy for her tips and best practices on how to turn your dry presentations (admit it, we all have one) into compelling stories that engage any audience. (Or whatever questions come to mind.)

And, if you’re a Cisco partner who joins the TweetChat and takes the survey, you’ll receive a copy of Nancy’s book, Resonate: Presenting Visual Stories That Transform Audiences and be entered into a drawing for an iPad. (To take the survey, visit the Partner Velocity site.)

Read on for a summary of the latest Virtual Partner Velocity and get details on how to participate in the upcoming TweetChat.

Cisco’s brand-new Vice President of Global Partner Marketing Amanda Jobbins kicked off the Virtual Velocity session and chatted briefly about her new role, goals for her new organization, and how we’re making it easier and more profitable for you to grow your business with Cisco. Then, she turned it over to Nancy.

Nancy started off by sharing a little bit of her background and it was the perfect example of a three-part story structure. Every great story has three parts: a likeable hero is introduced, then the hero encounters roadblocks, and finally the hero emerges transformed.

Nancy says that ideas are most effectively conveyed through story. But, for some reason, presentations have the opposite effect and put most people to sleep. So, she set out to study cinema and literature to understand the different forms of presentation and why people react differently to storytellers and presenters.

It took a couple of years but she discovered that presentations have a shape and that the most effective presentations often match this shape. To prove her theory, she took two completely different presentations (Martin Luther King’s “I Have a Dream Speech” and Steve Job’s—may he rest in peace—launch of the first iPhone) and mapped them to her shape and they matched!

She ended the presentation by encouraging the audience to take the ideas that we have (even the ones that have been shot down) and learn how to use it to change the world. Communications is what’s going to make the difference between an idea being adopted and an idea being rejected. Those ideas are what’s going to change the world.

It was quite a transformational hour and Nancy shared a lot of thought-provoking ideas so be sure to watch the replay. But before you do, Nancy left us with even more tips.

Here are four tips on how you know you’re presenting through story.

1.) Your presentation has a clear beginning, middle, and end.

2.) You speak from a stance of humble story teller versus self-centered hero.

3.) You incorporate the tension and release of story as a structural device.

4.) Your audience leaves with an emotional tie to you and your product.

Have questions for Nancy? Here’s how you can participate in the TweetChat:

On Tuesday, October 18 at 8 a.m. PST, log into our TweetChat room with your Twitter account and ask any question you have about presentations, storytelling, and how to persuade an audience. Nancy will be live tweeting her responses to your questions.

You can also post your questions here on the blog and we’ll cover them during the chat. We’ll be posting a full transcript from the TweetChat so be sure to check back on this blog.


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