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Social Media Spotlight: Choosing a Video Hosting Service

- August 18, 2011 - 3 Comments

Now that you’ve unleashed your inner producer and have become a pro at setting up and editing videos, the next step is to share them with your audience.

But with so many video hosting services out there, it can be overwhelming deciding which one to use. Fret not, we did the research for you so you can simply pick the site that best fits your needs.

Here’s a list of the top video hosting services available along with their capabilities, restrictions, and other useful information.
A platform for professional and up-and-coming videographers to showcase their self-produced, independent web series. Learn More.

  • Audience: Independent web series producers, distributors, advertisers, and viewers.
  • Cost: Free
  • Pros: By enabling the optional advertising feature, content contributors get paid for the views (revenue is split 50/50 between the content contributor and
  • Cons: Lots of restrictions around what can and cannot be uploaded. Only accepts web series and not one-off videos.
  • Cool feature: The Dashboard lets you know who your audience is, where your audience fast forwards, where they rewind, and where you lose them.
  • Sharing: Embed (on a blog or website), share via Twitter, Facebook, Reddit, StumbleUpon, MySpace.

Customizable and flexible online video platform for video publishers producing personal and/or commercial content. Learn More.

  • Audience: Independent and commercial video producers and viewers.
  • Cost: Personal accounts are free. Business accounts start at US$100 per month.
  • Pros: Customizable video permalinks and ability to brand your video player with an overlay of your company logo.
  • Cons: Pricier than other options.
  • Cool feature: Viewers can add tags and comments at specific points in your video.
  • Sharing: Twitter, Facebook., StumbleUpon, Reddit, Tumblr, Digg. Distribute to iTunes, mobile. Numerous embed options, including Flash with HTML5 and iframe.

A platform for filmmaking enthusiasts to showcase their original videos. Learn More.

  • Audience: Independent video producers and viewers.
  • Cost: Basic account is free. Vimeo PRO for business and commercial use is US$199 per year.
  • Pros: Free tutorials on how to make better videos. Super-customizable and brandable video player available for Vimeo PRO account.
  • Cons: Basic account not for commercial use and has a maximum of 500MB of uploading per week. Cannot subscribe via RSS.
  • Cool feature: Join a group to share and discuss videos, photos, music, and events with other people that share the same interests.
  • Sharing: Share via email, Facebook, Twitter, Delicious, Digg, StumbleUpon, MySpace, or Flickr.

With more than 3 billion videos viewed per day, this is the most popular site for watching and sharing videos. It’s also the preferred method of video sharing by the Cisco Channels team. Learn More.

  • Audience: From individual video producers to large corporations and everyone in between.
  • Cost: Free
  • Pros: Videos can be viewed without logging in and can easily be embedded on other sites.
  • Cons: Lots of competition (35 hours of video are uploaded to YouTube every minute).
  • Cool feature: As long as the owner of the video has the embed feature enabled, YouTube generates the embed code so that you can share the video on your website or blog.
  • Sharing: Share your video publicly or use the private sharing option to control who can watch your video. Share via email, Facebook, Twitter, MySpace, Orkut, hi5, Blogger, Live Spaces, Bebo, Buzz, or StumbleUpon.

After you choose a site to host your video, you’ll want to market it to maximize the exposure of your message. Check out these tips on how to market your videos:

Do you have a favorite video hosting service or marketing tips that weren’t mentioned? Share your favorite site and tips in the comments below.


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  1. Thanks for your great feedback! Stay tuned for more tips from the Channels blog Social Media Spotlight series.

  2. Hey Anna thanks for writing the list of best video hosting services but according to me You Tube is the best and most reliable video sharing service. As you Tube is very popular and has billions of view everyday the video contributors can earn revenue by placing their Google Adsense ads within their You Tube videos. You Tube is by far the safest and most effective medium to market new videos.

  3. Anna, Thanks for doing the groundwork and sharing it with others. This is an excellent summary of all the video services out there (at least the ones I care about).