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Seven Rules for Successful Digital Marketing

- May 26, 2010 - 6 Comments

Dan Burrus doesn’t have a crystal ball, but this technology forecaster, speaker, and author can predict the future. He has been watching markets and predicting future tech trends for more than 25 years.

In 1983, he accurately identified the 20 technologies that would become the driving forces of business and economic change for decades to come.

At Partner Summit last month, Burrus spoke to a group of partners and pinpointed seven rules for successful digital marketing. And we’ve captured his list of seven rules to follow for successful digital marketing. Watch the video to find out what seven hot trends are reshaping digital marketing and ways to interact with customers.

What are the seven rules? Keep reading…

1) Content: rethink it; it’s not just text. It’s video blogs, multimedia, etc.
2) Search: People are searching in new ways, using new tools. It’s not just Google and Web sites anymore.
3) Community: Engagement is a powerful tool.
4) Personalization: It’s all about me! Does your company Web site have way for visitors to personalize?
5) Interactivity: It’s dialog and engagement; two-way communications.
6) Location: GPS; location-based services.
7) Presence: Find people where you are or where they are as a way to interact.

Will your marketing change based on these rules?

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6 Comments

  1. As a few people have stated above the underlying success to any Digital marketing campaign is content. This is nothing new but people keep coming back to it. If you can produce quality unique content that is desirable and put it in as many different formats as possible then you are on to a winner. Why? The reason is because people engage with quality content.

  2. Bill Gates Content is King"" agree with Hangi. I'm sticking to writing good content and hoping for the best. I'm ranking really well in Yahoo and Bing and Terrible in Google so I don't know what they are looking for."

  3. I think location based content/marketing is the next thing to come. Google already displays different results depending on what local site you use (compare results of google.com with google.co.uk for example).

  4. @Hangi, yes, totally agree. On the web, you're always competing for your readers'/customers' attention. On the plus side, you'll know very quickly by looking at metrics what they like or don't like. (And you can modify accordingly.)@Paul, I had a ton of g

  5. I agree with all of the points made, but wish he would have gone into more detail in the video. Examples are always helpful :-)

  6. Content is always king. I find that more often the analytics prove that if what you're presenting isn't EXACTLY what people are after, or sometimes even if it's not presented the way they like, they'll click away. I also agree that videos, audio are essential now too as people that don't want to read can just be FED.

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