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Security Everywhere Helps Partners Create New Conversations and Revenue Streams

June 9, 2015 - 0 Comments

It’s impossible to turn on a TV or read a newspaper without hearing about cybersecurity breaches. Security is top of mind for everyone, and it’s definitely a top priority for Cisco.

Yesterday, at Cisco Live 2015 in San Diego, CA, we announced “Security Everywhere.” The Internet of Everything has generated new business models, better work environments, and consumer experiences. It has also opened more opportunities for hackers. Our new portfolio embeds security across the extended network, from the data center to endpoints, branch offices, and the cloud. This provides threat visibility and control. By integrating “Security Everywhere,” you can deliver the security requirements demanded by today’s dynamic threat landscape, and capture emerging business opportunities.

I’d like to highlight some of the solutions that will help you.

Network as a sensor and enforcer. Cisco has embedded multiple security technologies into the network infrastructure to provide broad threat visibility to rapidly identify users and devices.

  • Broader integration between Cisco Identity Services Engine (ISE) and Lancope StealthWatch. Enterprises can go beyond just mapping IP addresses to identifying threat vectors based on ISE’s context of who, what, where, when, and how users and devices are connected to network resources.
  • NetFlow on Cisco UCS. By extending Cisco’s network-as-a-sensor capabilities to the physical and virtual servers. Customers now have full visibility into network traffic flow patterns and threat intelligence information in the data center.
  • Cisco TrustSec plus ISE and StealthWatch StealthWatch can now block suspicious network devices by initiating segmentation changes, providing rapid response to identified malicious activity.

So how can you capitalize on these new innovations with customers?

Differentiation. By expanding the conversation to the entire IT infrastructure, you will be able to differentiate with this unique approach to security as a trusted advisor.

Increased services and software revenue. Earn additional services and software revenue by offering security-related consulting services.

Maximize use of partner incentive programs. Increase profitability through security-led product sales.  Promotions and incentives to help you win competitive deals.

We know you can increase your deal size by offering this broader portfolio. To help expand and further build expertise, we have created a comprehensive set of training programs designed to enable both your sales and engineering teams with the skills needed to drive security. In addition, we have demand creation campaigns, sales tools, and more promotions and incentives to maximize your revenue potential.  All of the materials and resources can be accessed at:

We always want to hear feedback from partners and would value your comments in the section below.

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