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Partners: Your Cisco Live Summary and Takeaways

- June 27, 2013 - 1 Comment

Cisco Live this week welcomed about 22,000 attendees to Orlando, with an additional 250,000 attendees participating virtually –record participation for this long-running and always-exciting event!

The following is a look at some of the major news announcements, executive presentations and on-the-scene details that made Cisco Live what it was and to which Cisco partners, in particular, should pay attention. Remember that you can continue to access important Cisco Live content through Cisco Live 365, and make sure you check out the index of Cisco Live-related social media content from across the various Cisco teams.

Read on to check out news and visuals from all the action in Orlando. 

News You Can Use

This year’s Cisco Live featured important news and strategy updates around Cisco’s Open Network Environment (ONE) strategy, and also our data center portfolio.

Earlier in the week, we announced a slew of products and services under the new Cisco Enterprise  Networks Architecture, a portfolio-wide strategy that applies software programmability to ASICs, operating systems, networking functions, and services across the data center, WAN and LAN. We’ll be updating our entire service provider and enterprise networking portfolio to become open and programmable.

These announcements address the campus and branch networking lines, including the release of Cisco’s highest-performing Catalyst switches to date, the Catalyst 6800 Series, and the new Cisco ISR 4451-AX, described as the most significant performance breakthrough with service availability in integrated branch services since the introduction of the Cisco ISR in 2004. Check out a recap of these announcements and the first day of Cisco Live from the Borderless Networks team.

Later in the week we focused on new data center architecture and solutions intended to usher in the era of what we’re calling application-centric infrastructure. That includes two key enhancements to Cisco’s Unified Fabric portfolio, dutifully detailed by Berna Devrim on the Data Center and Cloud Blog. Also make sure you check out Padmasree Warrior’s discussion of this paradigm shift on the Platform blog. Among other topics, Padma talks about why the traditional model of networking isn’t sufficient for the cloud, mobile and big data era, and also why SDN — at least as it’s popularly defined — isn’t the answer.

Cisco Powered Up!Chambers Cisco Powered

Did you get to meet the Cisco Powered team this week? They were all over Cisco Live, tweeting and posting away. They were also showcasing Cloud and Managed Services partners – 23 in all, from Dimension Data and CDW to Verizon Terremark and Windstream — in the World of Solutions exhibit hall.

Hopefully you had a chance to swing by the always-buzzing Booth 947; John Chambers did!

Continue to follow the important work of Cisco Powered using the @Cisco_Powered Twitter handle and Facebook page.

More Cisco Live Focus Areas

Here are notable blog posts from around Cisco that captured different elements of the Cisco Live experience.

Notable Partner Tweets

Twitter activity around Cisco Live and the #CLUS hashtag was off the charts – so much that, as Blair Christie told attendees from the stage, Cisco and Twitter had to work out an agreement on how best to manage so much traffic.

So where to start? Well, you’d do well to look at #CLUS Tweets from @CiscoSystems, @CiscoLive and a host of other handles (including us: @Cisco_Channels), but here are some notable tweets from Cisco partners covering the event:

  • @johnmarkivey I’m loving the upgraded SoMe Hub #clus (@ Social Media Hub w/ 7 others)
  • @dyarashus John Chambers connects with the CCIE NetVet crowd at #clus
  • @MMBarat What a party 😉 RT @toddrychecky: I’m hearing a record 22,000 attendees at Cisco Live, biggest show ever #CLUS
  • @NWNCorporation NWN Joins John Chambers at Cisco Live to discuss our Hosted Collaboration offering…
  • @CDWCorp One of the best tech conferences out there, @CiscoLive, is happening this week. Stay up to date on all the coverage
  • @DimensionDataAM: The pub crawl is packed in Booth 207!! Come see us and get a beer plus a light up glass! #clus
  • @Presidio: Mobile devices are changing the manufacturing industry by decreasing errors and increasing safety –  #mobility
  • @JarrodWeise: When the zombie apocalypse comes, there is only one network that has you covered. Crossbow not included. #clus
  • @InsightEnt: Come meet The Amazing Jay from Minneapolis. Booth 1442 @InsightEnt #CLUS
  • @Netformx: Visit us @CiscoLive in Orlando booth 541. Lots of new products and features for network & data center design + promotions management
  • @NetApp: Standing room only for our first #CLUS presentation – w/ @Terremark’s Jim Liips #FlexPod
  • @scottmsavage: Just watched @lanceperrycisco dancing with Homer Simpson. Ask his wife for the video. A real visual treat! #clus

Tying It All Together

The social media interaction at Cisco Live can get pretty intense with all those blogs, tweets and Facebook, LinkedIn and Google Plus posts competing for attention. Here at Cisco, we place a premium on social listening, including monitoring conversations and pulling data and metrics from all those interactions. If you were in Orlando, you probably saw and hopefully stopped by our Cisco Social Media Hub on the ground floor of the Orange County Convention Center.

Cisco Social Media Hub














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  1. I have to say, I was extremely displeased with the message that Edzard Overbeek delivered around Cisco services at Cisco Live this week. What I interpreted the message as being is, "The only way to get the full value of Cisco technologies is to have Cisco services deliver it." As a partner, hearing that message delivered to 20,000+ live prospects and clients, and more than 250,000 virtual prospects and clients was extremely frustrating. I don't disagree that Cisco's services is a valuable part of the lifecycle model, but it isn't the only way for clients to get full value in their investment. I hope that I misinterpreted the message, and that wasn't what was actually being conveyed.