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Partner Velocity: Unleash Your Inner (Marketing) Superhero

- December 10, 2010 - 3 Comments

We’ve wrapped up an action-packed week at Partner Velocity in Barcelona, Spain where Cisco partners learned, not only to change their way of thinking about marketing, but also to use social media in innovative ways.

I had a chance to interview speaker and creative director of Thinque Anders Sorman-Nilsson about ideas and how to “thinque funky.”

Anders says that in a highly digital world, high touch (and appealing to our customers’ hearts and emotions) is key. He also talked about thought leaders, those who have unleashed their own inner super heroes, who blaze a trail in new thinking.

What else did partners learn at the event? Here are just a few memorable quotes from speakers.

Clarity trumps persuasion.

Success will happen when you are willing to feel awkward and then willing to innovate.

Familiarity breeds complacency.

Social media is ahead of advertising, broadcast media, and email for effective marketing

Customers want innovation, reciprocal loyalty, coordination, personal focus.

What is the ultimate customer experience our customer could have?

When we make mistakes, we are building new connections in our brains need deep practice. It can reveal mistakes to fix those mistakes.

If you put 100 world’s top performers in a room: one common trait is that they all spent 10,000 hours practicing.

What did you learn at Partner Velocity this week?

We’ll have lots more interviews with speakers and partners over the coming weeks posted here on the blog. And recordings from the sessions will be posted on the Partner Velocity website soon. Be sure to follow @Cisco_Channels and @PartnerVelocity as we’ll be tweeting when the videos are posted.


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  1. Thanks, Tony and Stefan. Glad you liked it. New interviews are on the way!

  2. I already folowed @PartnerVelocit and @Cisco_Channels.Waiting for new interviews....

  3. I can feel the zeal of Anders in the interview. Thanks to introducing me to the cartoon "The 99" and of course to be tap into my inner superhero. I hope that would be easy though.