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New Book Helps You Embrace Collaboration, Increase Profits

February 3, 2012 - 4 Comments

Do your customers talk about optimizing team performance? Do they struggle with new ways to increase their competitive edge? Are they looking for ways to scale their most precious resources? Then it’s time for you to step up as your customers’ collaboration expert.

Collaboration will be the business opportunity of the decade, and partners who can help move their customers through this transition will see their revenue grow. But you have to be able to speak the language of collaboration and understand its true meaning in a connected world.

But how do you learn and embrace this new language?

A new book provides the lowdown you need to share how improved collaboration represents the best opportunity for business leaders to tap the full range of talents of their people, move with greater speed and flexibility, and compete to win over the next decade.

That new book is called, The Collaboration Imperative: Executive Strategies for Unlocking Your Organization’s True Potential. Cisco’s very own Carl Wiese, SVP Global Collaboration Sales, and Ron Ricci, VP Corporate Positioning, wrote this book for business leaders in all industries around the world and to help our partners have a new conversation with customers.

Find out more about what’s inside the book and how you can buy it for a special partner discounted rate.

Inside you’ll find insights from organizations like Best Buy, Duke University, and GE—and interviews with some of the leading collaboration thought leaders in the world today.

As a Cisco partner, you can purchase copies of The Collaboration Imperative at a discounted rate of just US$10 for hard copy books, plus shipping and handling. (NOTE: This link is for Cisco partners only and should not be posted or distributed without permission. Contact for more info.)

So take advantage of this discounted pricing to read the book and hand it out to customers. You’ll help build your business—and drive awareness about the potential of collaboration.

Order as many books as needed! You’ll be glad you did. Did I mention I’m listed in the dedication? Just kidding.

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  1. Hi,

    Just to inform you: link does not work.

    • Hi Viktor,
      I tripled checked and it seems fine on my end. Please let me know if you’re still having trouble and I will investigate.
      Thanks, Julie

  2. looks interesting book on business opportunity, performance and strategy.

    • It is! I encourage every partner to take advantage of this book deal to enhance their practice.