This week, thousands of Cisco customers and partners are meeting in Orlando, Florida – the best location I can think of for sparking the imagination. From Walt Disney World to the Wizarding World of Harry Potter, everywhere you go offers a creative, immersive, and often personalized experience. So it’s fitting that today we are unlocking the power of the network by turning it into an open platform where partners can accelerate innovation and make imagination a reality.

By turning Cisco DNA Center into an open intent-based networking platform with open APIs, we are enabling our partners to extend the value of Cisco and create greater business value than ever before. Cisco DNA Center changes what it means for a network to be open with 360-degree open platform extensibility. Now you can turn your customers’ digital business needs into opportunities.

New partner development opportunities

Programmability is one of the fastest growing skills among partners today. According to Steve White, program vice president, channels and alliances, IDC, “By 2020, partner intellectual property will define partner business models. It will be the dominant driver of most partners’ revenue and profitability.” By innovating on top of the Cisco platform with Cisco DNA Center, partners can increase services revenues, differentiate their business through industry expertise, and create greater customer loyalty. You can learn more about partner development opportunities with Cisco DNA Center by downloading this IDC white paper.

DNA Center is an open platform that provides:

  • Over 100 APIs that allow IT and business applications to constantly communicate their performance, policy and compliance needs to the network.
  • Adapters and connectors for integrating with other IT and network systems (e.g. ITSM and IPAM) so you can completely streamline IT workflows.
  • Adapters and connectors for integrating with other infrastructure domains (e.g. datacenter, cloud and security) so that you can apply and assure intent from anywhere to anywhere.
  • An SDK for allowing the support of 3rd party network vendors’ devices, so you can bring intent-based networking to multivendor environments.

The Network is Open for Business - Announcing DNA Center Platform

So what does this mean for partners?

Now when you sell Cisco DNA Center, you are not only selling the intrinsic benefits for network-wide automation and assurance, but also the world of new possibilities it unlocks. Make sure to emphasize the new open platform capabilities and grow your practice by expanding into solution selling, creating customizations, offering new managed services, and building a digital network services catalog that aligns with your customer needs.

And be sure to check out the Cisco as a Platform Innovation Challenge, where you can showcase your programmability ideas and win $100,000! Submit an original and innovative solution for how to solve a business problem using Cisco programmable technology, such as Cisco DNA Center, and you could win one of two cash prizes. Visit the Innovation Challenge web page for details.

Get the Cisco DNA Center Platform resources you need by visiting our Global Partner Launch Hub.


You can learn more about Cisco DNA Center, intent-based networking, DevNet, and more at Cisco Live, June 10-14, both in person and online.