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Marketing Minute: Leveraging the Power of Video

- November 3, 2010 - 1 Comment

Video truly is the killer app. Now, I know you’ve been hearing this from me and other Cisco leaders for many years now, but the stats don’t lie.

In fact, did you know people are watching 2 billion videos a day, and uploading 24 hours of new video every minute to YouTube? And that’s just YouTube, which according to comScore accounts for only 26% of the world’s online video viewing. Talk about a true killer app!

For those of us in the marketing world, video is one of the best platforms for communicating with your audience, and that’s what I talk about in Part One of my three-part Marketing Minute series on how to use video.

What other marketing or leadership topics would you like to hear about? Your feedback and input is always welcome, and I’m happy to address your topic submissions on upcoming Marketing Minute posts. Please tweet me @LDTierney or post your questions in the comments.


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