Cisco Blogs

Make Your ‘Play’ in the BYOD Revolution–Your Customers Will Thank You

- July 17, 2012 - 1 Comment

Everybody’s doing it. Your colleagues. Your customers. Maybe even you. But how can you profit from the BYOD midmarket revolution? For those not familiar with the acronym, that’s “Bring Your Own Device”—or, as we like to call it, the BYOD “Your Way” experience.

But just how big is the opportunity for partners? Already, more than one third of the midmarket IT budget is dedicated to wireless LANs. And by 2014, 90 percent of organizations will allow personal devices for work use. So is there any doubt? Your customers need your help now to safely, affordably, and securely manage this explosion.

With Cisco, it’s easy. We just introduced a great partner value proposition in the form of our new Cisco Midmarket Mobility solution.

Ready to get started? You think you have it rough? Your midmarket customers are going nuts. Their IT departments are being inundated by employees using iPhones,  Androids, Samsungs—you name it. And that’s just the mobile phones. Personal tablets are also increasingly showing up at work. With 15 billion devices expected to be connected to the network by 2015, saying “no” just isn’t an option anymore. Nor should it be.

Mobile employees are more productive—and happier. Okay, I might have made up the happier part. I haven’t seen a survey on that. But you get the point.

Your customers need your help—and they need it now. Enter Cisco Midmarket Mobility, our answer to BYOD for midsized businesses. It’s simple, affordable, and secure. It includes:

  • Cisco Aironet 1042 Access Point:  Affordable 802.11n access point that enables a reliable, consistent mobile experience for users at up to six times the performance of legacy 802.11a/b/g networks.
  • Cisco Business Class Email:  As more and more employees access email on tablets or other mobile clients instead of a traditional desktop, it’s imperative to secure business email over any device and on any application. This no-hardware solution is the answer.
  • Cisco 2500 Series Wireless LAN Controller: When your customers are ready, you can enable centrally managed intelligence over distributed access points, facilitating seamless roaming from one access point to the next. And it’s affordable.

Okay, so you’ve made your customers happy. What’s in it for you? Cisco provides its partners the right mix of products, services, support tools, and profitability programs. Bottom line: We’ll help you succeed with BYOD and become your customers’ most trusted business adviser in a time when budgets are limited, quality is imperative, and growing as you go is a must.

Plus, to help you close more deals, Cisco offers partners the Cisco Fast Track program, which offers special incentives on the Cisco Aironet 1040 Series Access Point and Cisco 2504 Wireless Controller. A Cisco Bring Your Own Device (BYOD) Hosted Infrastructure Demo is also available to provide you with an easy, scalable way to demonstrate the Cisco BYOD solution to your customers. Want more? How about the Cisco Demo Loan program, which features product loan and try-before-you-buy options?

I’d say it’s the perfect trifecta. A way for your customers to not crumble under the crushing demand of mobile employees—all while keeping their company data safe and secure.

Don’t wait. Start selling now. Your customers (and their many devices) will thank you. And be sure to bookmark the Global Mobility Partner Community to stay connected.

How many mobile devices do you own? How has BYOD affected your quality of life? 


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  1. We've adopted this in our company 6 months ago and its working perfectly, especially when you are in the IT industry - no need to invest in tons of expensive devices to test your apps.