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Live Streaming Video: Proof that It’s a Killer App

- September 8, 2010 - 3 Comments

Streaming video used to be the stuff of science fiction. I remember watching “Star Trek” as a kid and seeing two people talk to one another via video monitors and thinking I would never see that technology in my lifetime.

This is a still shot from an episode of Star Trek “Voyager” showing something that looks remarkably like TelePresence.

Yet here we are, years later, and these things are part of our daily lives — we talk to each other on giant HD screens, use video conferencing via WebEx, and we’ve been touting video as the “killer app” for some time. (Though Teleportation may not be here for a little while longer.)

A new study from comScore confirms that we’re not the only ones who think video, particularly live streaming video, is here to stay. In the past year, live streaming video use jumped 600%, according to that comScore study. Not 60, but 600%!

What’s more, viewers tuned in to live streaming sites like, Ustream, Livestream, LiveVideo, and Stickam a total 1.4 billion minutes over the past year.

What does that mean for Cisco partners?

We’ve been hosting our own “web show” called Channels Chat using video streaming service Ustream, with regularly scheduled live broadcasts geared specifically for Cisco partners. In the past, we’ve hosted live broadcasts from Partner Summit featuring John Chambers, Padmasree Warrior, and Rob Lloyd; a live chat on the Future of Marketing with WW Partner Marketing VP Luanne Tierney; and, most recently, hosted a live video chat about Hosted VOIP with VP of Small Business Sales Andrew Sage.

A replay of John Chambers speaking to partners, live from Partner Summit in San Francisco this past April.

Though these streaming video services are relatively new, the appeal of live, interactive video is only going to grow over time. Imagine hosting a live broadcast to answer your customers’ questions? Or using live video to demonstrate how a technology solution works? The possibilities are endless.

So we ask you: what broadcasts would you like to see us host in the future? What topics would you like us to cover and what guests would you like to see on our next Channels Chat broadcast? Send along your suggestions and comments!


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  1. This is actually the very first occasion I have been to your blog and I have been seriously impressed with the grade of the blog itself and the comments of the discussions here. It really is wonderful to see people who seem to take running a blog seriously (but possibly not too seriously!) and that they bring in an audience of high quality folks for their blog.

  2. I like the blog, but could not discover easy methods to subscribe to receive the updates by email. Can you please let me know?

  3. Where is our Cisco products for Cell phones, I would love a product to video chat from my cell to my work Cisco system. Or from PC to cell, or cell to work phone, Cell to laptop etc.