Looking back and reflecting on Cisco Partner Summit 2021 , I’m still so energized by all the announcements, launches, and sessions that took place. Before we close out this calendar year and everyone takes a little time to rest, reflect and re-energize, let’s take one last look back at Partner Summit 2021.

Partner Summit has long been a key event for Cisco and its Partners, and this year proved to be no different. We built upon the excitement from the WebexOne event, and made additional announcements about our Hybrid Work innovations, like the all-new ThousandEyes Internet Outages Map, and SD-WAN and collaboration application enhancements.

In addition, you saw us announce the new Cisco Enterprise Agreement, which is designed with simplicity in mind. We also talked about the evolution of the Cisco Partner Program, with developer and advisor roles that just went live on November 29, and our new Environmental Sustainability Specialization. Most importantly though, we celebrated you—our amazing Cisco Partners—who truly do help make Everything Possible.

If you missed any of these announcements or simply want to watch one (or more) again, I encourage you to catch the replay on the Partner Summit SalesConnect hub.

And speaking of replays, VP Partner Sales for APJC, Vicki Batka, and I had a fantastic conversation about the importance of sales and marketing alignment, marketing as a force multiplier for sales, the power of social media, and lots more.

Be sure to check out our Business Impact Session BIS16 – How Sales & Marketing Alignment Drives Faster Profit & Growth to discover more about exceptional sales and marketing alignment, and how you can encourage it within your organization to drive growth.

Once you’re done watching the replay of our session, be sure to head over to Marketing Velocity Voice to continue the conversation. We’d love to hear your thoughts on sales and marketing alignment, what’s worked for you, what hasn’t, and how Cisco can partner with you to better serve our customers. I look forward to hearing from you before winding down 2021!

Watch the #CiscoPS21 sessions now!


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Luxy Thuraisingam

Head of Global Partner Marketing and Small and Medium Business