Innovating Beyond Technology
When people talk about innovation, they typically refer to the underlying technology and its benefits to users. For example, articles on innovation in the cloud often describe the new features and applications organizations can now access and the ways these will transform how they do they business.
Innovation, however, can go far beyond technology. Sometimes, how technology is delivered is as important as the technology itself. There can even be innovation in how a customer pays for services.
In their blog “How Predictable is the Cost of Your Cloud?” Cisco partner Vodafone describes how it has added value to its Cisco Powered Unified Communications service offering through their unique pricing model.
According to Vodafone, one of the benefits of unifying an organization’s communications is the ability for users to work where they want. For many users, this means they can stay connected even when traveling in other countries.
Such connectivity, traditionally, has come at a price premium, typically seen as roaming and overage charges. However, businesses want predictable pricing so they can control costs. And, when this premium is too high, it can substantially reduce the benefit of the moving to Unified Communications. Sure, if you build it, they will come. But if you want to charge too much for tickets, nobody’s going to stay for the game.
To serve our customers, we need to remember why we are innovating at the technology level. A primary driver to cloud adoption is price. We can never forget this if we want to succeed.
That’s just my quick thoughts. What do you think? Let me know in the comments section.