Cisco Blogs

Healthy Competition Makes Us Stronger

- September 15, 2011 - 5 Comments

In business, competition makes us stronger. Through competition, we strive to create the best products for our customers, the best programs for our partners, and the best Cisco for the networking industry as a whole.

We embrace healthy competition with competitors such as Avaya, HP, Huawei, and Juniper Networks. Each of our competitors brings its strengths, innovations, and programs to address a variety of customer and partner needs.

Cisco’s customers and the networking industry have benefited from this competitive environment through innovations which make the network faster, greener, and more powerful:

  • This week’s news about the Cisco’s expanded ASR 9000 system to deliver a single, simplified system for high-speed business, residential, and mobile connectivity
  • Catalyst 6500 with a new supervisor engine, helping to increase network throughput from 720 Gbps to 2 Tbps, a threefold jump
  • The industry’s first Universal Power Over Ethernet for the Catalyst 4500, which means lower power consumption
  • Less wireless interference thanks to Cisco’s CleanAir technology

Of course, with more than 80% of our business flowing through our partners, we recognize that we cannot just focus on earning market share, but we must also work hard to earn your loyalty every single day.

It’s Cisco’s goal to create the most successful and profitable partners in the world.

As the Next Cisco takes shape, we are re-focusing, reorganizing, and becoming stronger and leaner. We’re focused on five key corporate priorities and, as always, maintaining trust with our customers and partners remains top of mind for me and for the entire executive team, as Rob Lloyd highlighted in his blog post this week.

Together, we had many successes over the years, and you’ve done a great job helping us tell our story.

Here are just a few highlights from Cisco partners:

Dimension Data and Cisco: Better Together
Cisco partner Dimension Data blogs about customer wins and why there is really no one better than Cisco.

How Learning Partners Thrive with Cisco
In a recent live broadcast “How to Thrive with Cisco Architectures,” we talked with Pat Bodin, CEO of Cisco Learning partner Firefly who said he believes in the partnership that Cisco has with its network of Cisco Learning Partners. He added that Cisco is by far the most innovative Learning Partner program of any OEM in the world.

Partners Think Highly of Specializations
Force3 announced that it’s extremely pleased to earn the Cisco Master Security Specialization. “This achievement demonstrates our deep focus on helping customers build network security infrastructures that protect their assets and shows that Cisco recognizes us as an elite partner that meets and exceeds the highest standards in the industry,” said Rocky Cintron, Force 3 CEO.

Many thanks to our partners, customers, and our competitors for keeping us at the top of our game.

Thanks for reading and we hope to hear your success stories and Cisco wins in the comments.


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  1. the best way for cisco to compete against huawei is to partner with emerging markets governments and offer to demonstrate their technology.huawei and zte are known for lobbying third world govts behind the scenes including offering loans to win bids. huawei is relying on demand for data due to popularity of internet to sell LTE equipment to emerging markets to cater for last mile access since no cabling exists like in US or EU or should deploy metro wifi and smart antenna technology to serve cities and suburbs and hence reduce demand for huawei 3G/LTE equipment. cisco should leverage its superiority in data networks and integration with internet to propose a better solution and also partner with other vendors who compete with huawei.the enemy of your enemy is your friend

  2. The only winner of fair competition is the customer.

  3. It's true that you need to keep your friends close and the competition closer, but sometimes it's best to forget who's running next to you and just do it your own way.

  4. Thanks Keith for the shout-out. Dimension Data continues to maintain our focus on partnering better together with Cisco as we strive to accelerate our joint ambitions.

  5. Huawei is a very close competitor but i agree its the innovation which matters. I like your strategy of maintaining good relations with your competitors as it helps to bring customer satisfaction