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Good-Enough Network Myth# 3: Quality of Service and Saving Lives

- May 24, 2011 - 0 Comments

When Doncaster & Bassetlaw Hospitals in the U.K. deployed Cisco TelePresence so that a stroke specialist could examine a patient at another location, it meant the patient stood a better chance of survival.

“In medicine, saving time ultimately saves lives,” said Andrew Clarke, IT manager at the hospitals.

Two million of the brain’s three billion cells die each minute a stroke is untreated, so the 15 to 60 minutes the TelePresence system saves means patients stand a better chance of recovering. And by using high-resolution video, a doctor can see nuances that wouldn’t be visible on a conventional video conferencing system.

Video is playing an ever-increasing role on our networks, from TelePresence, to You Tube, to video conference calls. Your average “good enough” network just doesn’t have the capacity to run clear, smooth high-definition video and offer the quality of service, or QOS, we need to be productive (and even save lives).

Over on Silicon Angle this week, Mike Rau continues his blog series debunking the seven myths of the good-enough network–this week he addresses the “Basic Quality of Service (QOS)” myth.

With video projected to quadruple IP traffic by 2014 to 767 exabytes, according the Cisco Visual Networking Index Forecast, this may be why so many IT managers are gearing up for additional traffic.

Are you and your customers ready?

“The argument for a ‘good-enough’ network,” Mike writes, “is that it can provide hop-by-hop Quality of Service (QOS) service to protect the video traffic.  Unfortunately, basic QOS doesn’t offer the fine grain controls and visibility to successfully manage large-scale video deployments.  Something greater is needed to truly allow the network to respond to the demands of video.”

Keeping up with the growth of video means customers need to take a closer look at their bandwidth and endpoints (and a network that understands that not all packets are the same).

Cisco’s MediaNet technology understands the video endpoint and adjusts to accommodate network traffic, whether it be video or data.

Want to learn more? Head over to Silicon Angle to read the full article, complete with case studies and more details on Cisco technologies that help create optimal video experiences for users–and, yes, even help save lives.

Visit Silicon Angle to read the other myths in the series. And be sure to check back next week for myth #4.

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