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Closing out Partner Summit 2011: Big News and John Chambers’ Takeaways

- March 3, 2011 - 1 Comment

At Partner Summit 2011, the theme was all about how to create an impact, and how to grow revenues together. We caught up with Cisco Chairman and CEO John Chambers, who shared his key insights from attending the event this week.

At today’s General Session, the discussion focused on leadership, and how Cisco will work with partners to lead, together. Executive Vice President Rob Lloyd took the stage, and gave a clear directive to partners. He said that the network is the last great IT market opportunity, and because of that, if a competitor asks partners to sell their product, they should just say no—don’t let the competition commoditize the market.

Here’s more details on new deals for partners that Rob announced.

Rob offered partners two deals: We are going to double the VIP 17 rebate on core technologies, namely the Catalyst 3560X, 4500 series switches, ISR G2 1900, 2900, 3900 series.

We are also going to pay $2000 for every network assessment our partners do with customers around the world, and this will start in next few weeks. This promotion is part of our global IBLM program. Rob’s final directive to partners: We will not let move to a commodity marketplace, and we will resist the commoditization of our business.

During the general session, partners also heard from Dr. James Canton, a futurist and social scientist, who talked about how to manage extreme change. In order to be a guide in change management, leaders should have a clear future vision, communicate purpose, have a committed action plan, have courage, and be willing to change first.

So that’s a wrap—thank you to all of Cisco’s fantastic partners, whether you attended onsite in New Orleans, or virtually. We truly appreciate your partnership and commitment to Cisco.

If you missed any of the sessions from Partner Summit this week, we’ve got full replays of all the session in Virtual Partner Summit. Now I’m off to get myself a beignet—see you next year in San Diego!


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  1. Great ideas from our Cisco leaders as always . Partner Summit was another one great success . Thanks for giving us opportunity to make great catch through Virtual Summit as well .