Cisco Small Business Update: Survey Results for Partners
We caught up with Andrew Sage, VP WW Small Business Sales, who had some news for Cisco Small Business Partners around the Q1 global partner survey. This survey helps Cisco determine direction for products, programs, and services in the small business arena.
In this video, Andrew highlights the key survey takeaways for Small Business Partners.
Read on for highlights of the survey and more thoughts from Andrew:
In the survey, you told us we’ve improved in bringing products to market that will help you be successful. We’ve recently brought in some new voice products, security products, and continue to drive the introduction of purpose-built products so you can meet the needs of your customers.
The second thing we learned from the survey is in the area of services. In your eyes, we’ve improved over the last couple of quarters, due in part to some of the creative service offerings we’ve launched for Small.
The most important area: you tell us consistently that profitability is your number-one vendor criteria and we heard from you last quarter that Cisco is one of the most profitable switching vendors in small business. That’s due to a couple of things we’ve developed and driven from your feedback: the first is PDF Profitability Program that provides rebates and the second is 0% financing (where we’ve seen a 700% uptake in the small business community).
To sum it all up, we want to continue to drive the small business advantage around products, profitability, and services. Of course, your feedback helps us do that. We continue to use your comments and feedback to drive investments, so if you have any thoughts, please leave them in the comments below.