Cisco Partner Weekly Rewind – September 19, 2014
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
Cisco made an exciting announcement this week in security this week with the industry’s first threat-focused next generation firewall – the Cisco ASA with FirePOWER Services – as well as enhancements to Cisco’s Security Channel Partner Program. Al Jacobellis provides an overview and discusses two major security specializations and incentive programs to help drive growth and relevance for our partners in his blog Igniting Security at Cisco.
Starting the Conversation with Business Outcomes
In Grow Your Leads and Increase Deal Size with Personalization, Marlowe Fenne (@mfenne) details how a small innovative team at Cisco is meeting with all kinds of success when beginning customer meetings with a discussion that focuses on customer-centric goals – business outcomes – to get a heart at the solution selling. Starting the conversation this way at recent events increased the number of qualified lasts by 27 percent and the average deal size by 70 percent.
Wow, who wouldn’t want to enjoy this bump in the bottomline? If you’ll be at upcoming Cisco event like Interop (Sept. 29 – Oct. 3), stop by and ask to participate in a VIP Booth Tour.
Igniting Your Marketing Superpowers
Sherri Liebo (@sherriliebo) continued her series on marketing superheroes this week with a look at Data Man: The power to turn piles of data in competitive insight. This marketing wisdom into what’s actually important in that huge pile of data is critical to your team’s success. What is important? What matters? These are the questions Data Man can help you answer. Be sure to check out the latest from Sherri and let us know what you think, and what you’d like to hear from her in the future.
We had an interesting case study this week in our latest Partner Voices blog. This blog shows how solution partner StorMagic and Cisco UCS technology helped Digital Risk LLC achieve simplified deployment and significantly reduce its costs.
Check it out and let me know what you think. If you have an interesting story, be sure to find me at @david_durham33.
Cisco Leaders in Good Company
Every year, the Channel Company celebrates its growing vendors at the Global Technology Distribution Council (GTDC), held this year in San Jose, Calif. Chosen for their “exceptional sales growth,” this year’s recipients of the Rising Star Awards drove more than $130 billion in annual revenue combined through the channel.
Our own Julie Hens (@jhens), vice president of Worldwide Distribution Sales, was among those honored this week by Tim Curran, CEO of Global Technology Distribution Council, at the U.S. Vendor Summit as one of The Future is Bright: GTDC Rising Stars. Specific credits include her work around the vendor channel support to GTDC. Hens was also named a CRN Channel Chief and Women of the Channel executive.
Additionally, at this week’s Midsize Enterprise Summit in Dallas, Texas, Sherri Liebo, vice president of Global Partner Marketing, was among those honored to be included in the Channel Company’s annual list of the Top 50 Midmarket IT Vendor Executives for 2014. Nominated by peers, colleagues, customers and partners, she and others were recognized based on their unwaveringly committed to serving the midmarket and dedication to creating unique solutions for the specific needs of this market.
Fast Track Accelerator Discounts – now through October 25, 2014
Included in this quarter’s Fast Track Accelerators, substantial discounts are available on Cisco Catalyst 3650 Series, Aironet 2700 Series (802.11ac) and 2900 Series Integrated Services Routers. Now through October 25, 2014, get an additional 6-11 percent savings on these and many other select Cisco products. To help you quickly and easily take advantage of these incentives and other promotions, access the latest partner proposals with the GPS Proposal Essentials List. These easy-to-customize proposal templates are designed to cut down prep time and book up to 30 percent larger deals.
If you need help deciding on the right solution for your particular customer, your Cisco distributor is a great resource. Distributors are well versed on Fast Track Accelerators and can really help guide you in the right direction. Contact them with any questions you might have about configuring the right solution for your customer today and future-proofing your customers’ networks for tomorrow. Visit Partner Central or your distributor of choice for more details.
Are you ready to win cash prizes? The Cisco Master Runner game is live.
The new “Master Runner” browser-based game is an easy and fun way to get to know the value of a Master Specialized Partner. Player partners go through rigorous training to make sure they’re able to provide the most in-depth knowledge and have the highest level of expertise, plus technical and services capabilities in a given technology area and/or architecture.
Master Runner can be played on your mobile device or computer. No download necessary. Play Master Runner and be eligible to win daily, weekly and a Grand prize. Contest runs until October 10, 2014.
Fast IT: Accelerating Innovation
The IT organization must become both a source and a facilitator of disruptive innovation pivoting with the company as it changes business models on the fly, and responding to a dynamic world of increased complexity and new sources of value. Access the preview of findings from our Fast IT study. NEW Cisco Certified Refurbished Equipment Incentive Program for All Partners
All Cisco Partners can easily increase incremental revenue and earn rebates with the New Cisco Certified Refurbished Equipment Incentive Program (RFIP). All CCRE carries the same Cisco warranty and support as any new product.
- Hilton Romanski talks about Cisco’s intent to acquire Memoir Systems and Metacloud [I can’t get this hyperlinked: http://blogs.cisco.com/news/cisco-announces-intent-to-acquire-metacloud/]
- Chris Young (@youngdchris) on how dynamic cyber attacks call for dynamic controls
- Brendan O’Brien shares how location based services are enabling smart connected cities
- Michael Fuhrman highlights what CXOs need to know about mobile cloud security
- Keith Day (@1keithday) share how the vision of carrier wi-fi for the retail of tomorrow is coming to life
- Steven Song details how companies can prepare and minimize data breaches, while Rashesh Jethi details new standards in threat defense
Keep an Eye Out
- Swing by the Cisco Partner Event calendar for the latest information on Cisco partner gatherings