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Cisco Partner Weekly Rewind – October 23, 2015

October 23, 2015 - 0 Comments


Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

It’s All About Connections

Rick Snyder, Vice President, Americas Partner Organization, contributed his first blog post since taking on his new role.

Rick had quite a few takeaways from his recent trip to Orlando for the Best of Breed Conference, none more important than a partner CEO keynote. Check out his blog post to see why decision making is shifting from IT to line of business (LOB).

CRN’s Exclusive interview with Wendy Bahr

The new Cisco Channel Chief has had a busy first 90 days – a time period that includes traveling around the world talking to partners to ‘get a sense of what they want to see from the networking giant in the digital age.’

She also fields questions on when the recent Apple partnership will be implemented into the Cisco Channel Program, the Dell-EMC deal, and a number of partner updates around the corner. Check out the full interview by CRN’s Mark Haranas.

Karin Surber Says Using These Marketing Tips Can Mean Big Business

Karin Surber is back at it, this time she’s delivering best marketing practices for partners.

We all know social is at the forefront of today’s marketing universe. But Karin asks us not to forget about 3 other tactics that can grow your business and compliment social media.

  • Content marketing
  • Search engine optimization
  • Email marketing

See what else she has to say to partners about these important techniques.

Good Reads

Keep an Eye Out: Partner Promotions, Updates, Events and More…


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