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Cisco Partner Weekly Rewind – March 4, 2016: Cisco Partner Summit 2016

- March 4, 2016 - 1 Comment


Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

This week, we’ve taken a look back at a fantastic week at Cisco Partner Summit 2016 in San Diego.

Marketing Velocity: Connect. Engage. Amaze

Wow. What a week! For the 2nd year in a row, our Marketing Velocity program kicked-off the action-packed Partner Summit week.

New host and Cisco’s Global Partner Marketing leader, Michelle Chiantera clearly set the tone for what would go on to be a memorable,  energized week. She challenged partners to re-think marketing in this digital era by connecting, engaging, and amazing.

Following Michelle was a host of  inspirational speakers, including astronaut, Chris Hadfield, marketing guru Guy Kawasaki, Cisco CMO Karen Walker and more.

Read Bryan Sherlock’s full recap from the day, including winners from the Marketing Velocity Awards reception.

Check out this video for highlights and what our partners had to say about Cisco Marketing Velocity 2016.

Cisco partners can visit SalesConnect for replays of the event and reconnect with what was shared.

Partner Summit Day 1: Powered by Partnerships.

Day 1 of Cisco Partner Summit 2016 lead with a flury of big announcements on stage. From a new digital marketing suite in Engage, to acquisitions and new products, new Global Partner Org. lead and event host, Wendy Bahr, along CEO Chuck Robbins and CFO Kelly Kramer showed partners how to capitalize and thrive in the digital era.

Check out the day 1 announcement blog for more details.

There were various, underlying headlines that developed as the day progressed, including digitization is reshaping every industry, lightning pace is not fast enough, and Cisco’s commitment to its partners has never been stronger. These themes and the activity on stage clearly defined why we are truly ‘Powered by Partnerhips”.

Read the Day 1 recap blog for more details and highlights from the big day.

And here’s a look at the social conversations from the day.

Finally, let’s see what our partners had to say. They usually say it best.

Let’s not forget, Day 1 of partner summit concluded with a little celebration and awards ceremony. Wendy Bahr announces and congratulates our Global Award winners in her blog post.

Partner Summit Day 2. Alignment.

Riding the buzz and momentum of Day 1, Day 2 dove deeper into our technology strategy and vision, which was underscored by the theme from the day. Alignment.

And the announcements weren’t just for Day 1 either. To continue to accelerate our customers’ journey toward digital, we announced Cisco’s Digital Network Architecture (DNA), Cisco’s new open, extensible and software-driven network platform. It is designed specifically for digitization through virtualization, automation and cloud-based services.

There were plenty more highlights coming out of day 2. Read the full recap right here.

Here’s some inspiration from our attendees on Twitter using #CiscoPS16 in our Day 2 social recap.

And, the best reactions always come from our partners.

Partner Summit Day 3. How to Win.

Partner Summit closing keynotes left attendees feeling inspired, energized and walking into next week at work with a renewed approach to partnership. Entrepreneur and innovation expert Jeremy Gutsche and EVP of worldwide sales Chris Dedicoat spoke to disruption, adaptability and how to win in a competitive marketplace.

Adapt to Win

Jeremy took attendees on an inspirational journey on how to find new opportunities. He highlighted disruptors in several industries including Robert Lang, physicist and origami master, Amancia Ortega, founder of Zara, and even his own father. As we learned on Tuesday, Wendy Bahr’s grandparents said adaptability was the secret to their enviable 77-year marriage. These disruptors adapted and never became complacent, which begs the question: how can your company adapt to win?

Differentiate to Win

EVP of global sales Chris Dedicoat took partners through his  approach to enhance that sales process  and increased investment in innovation, graduate programs and net academy. Also of paramount importance is the refresh of the install base. He also, emphasized Cisco’s unyielding commitment to security and how software is tied throughout.

Here’s what our partners were saying about day 3.

Check out the social conversations from Day 3.

Well, that’s a wrap. Stay tuned on this blog for more from our leaders on how we can all continue to capitalize on what was announced in San Diego.

Cisco partners can visit SalesConnect for replays of the event and reconnect with what was shared.

And just for fun, here’s a fun video recap of a great week in San Diego.

Let’s keep the conversation going right into  November for our bonus Partner Summit 2016 in San Francisco!

Tell me what you thought? How will the announcements, launches and acquisitions help your business near-term and long-term? What can Cisco do better, both at these events and in general?

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  1. Excelente material y noticias