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Cisco Partner Velocity: How to Create a Social Media Events Strategy

- October 9, 2012 - 1 Comment

Why be social at events in the first place? I mean, don’t you have enough to do already?

In the second in Cisco’s Partner Velocity webinar series on social media, I covered social media’s role at events and how you can use it to achieve your goals, whether you’re looking to generate leads, drive attendees to your booth, or increase share of voice.

Creating an end-to-end events strategy means setting reasonable goals, using social listening to hear what people are saying, asking the right questions, creating an editorial calendar, and setting a cadence of activities leading up to and during your event. I shared how to build that as well as general social best practices and ways to encourage participation.

So for those who are dubious about this whole social media thing, there are quite a few benefits to creating a social strategy for your next event. Using Twitter, Facebook, your blog, and LinkedIn can help you bring customers to your booth, drive sales, increase interest in what you do, and get people talking about your company.

So how does it work? And how can you win a consultation worth US$2500 to help you get your social efforts off the ground? When building out a social plan, I usually take these three steps:

1)    Generating buzz: This includes blog posts leading up to the event with topics relating to the event, videos highlighting what you’ll be showcasing at the event, interesting statistics, infographics with images and stats, sending out tweets to the event’s hash tag.

2)    Engage and connect: Buzz can’t happen in a bubble, so you’ll want to engage and connect with attendees. Send out a tweet to the event hash tag asking a question, post a blog link to the event’s LinkedIn or Facebook wall, see if you can set up meetings with those who have RSVPed to the event on social sites.

3)    Socialize social sites: If it’s your own event, make sure your social assets are featured on the event website, your event invitations and emails all have links to the social media assets. Make sure your social media presence is highly visible on event signage, too.

That’s just a taste of what I covered in my session. The entire replay and slides are now available. Also, don’t forget to register for the next webcast on Oct. 23. By attending all three sessions, you have the opportunity to win US$2500. Click here (Social Media Contest tab) for all of the details–replay, register, contest, etc.

I also want to take this opportunity to say thanks. I’ll be leaving Cisco after four fabulous years. Cisco partners are truly the best in the business and thanks to everyone for reading my blog posts, Facebook posts, tweets, and watching my videos over the years I’ve been at Cisco.

My colleague, Anna Sui, will lead the next Partner Velocity webinar event.


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  1. ...Great Social Media Events, sorry your leaving, :( I wish you luck in your next professional step, my respects and regards from Puerto Rico...