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Cisco Marketing Velocity: Integrated Marketing Campaign Award Winners and More

- May 7, 2014 - 0 Comments

Sherri Liebo, Vice President, Global Partner Marketing opened up the second day of Cisco Marketing Velocity by taking a quick look back at day one of the event through the eyes of some of Cisco’s partners. Since we are bringing you the Marketing Velocity experience via this blog, I invite you to watch the same video, and see what several of our partners had to say about why Marketing Velocity is important to them.

Immediately after the video, Sherri brought Karen Walker, Senior Vice President, Marketing onto the stage to help present awards for the best integrated marketing campaigns. The award winners for each region are recognized below by company name, campaign name and the name of the people accepting the award:

APJC

Amcom – Cloud Collaboration ACC Go-to-Market – Jon Amery

Gen-I – ReadyCloud Collaboration Launch – Hugh McKellar

LATAM

PromonLogicalis – BYOD Integrated Campaign – Danilo Sella

Comstor Brazil – In Bound Digital marketing Campaign – Marcos Murata

US

Logicalis – Project: Operation Healthcare ISV Cloud Initiative – Lisa Deher

ShoreGroup – Whitespace – Collaboration Breakaway Campaign – Susan Anderson

Presidio – BYOD Rocks! – Mike French

Internetwork Engineering – Oktobertekfest “Klaus Says” E-mail Campaign Todd Royals

EMEAR

Imtech ICT Communication Solutions – BringiT -Olav van de Reijken

ACP IT Solutions – Security-Solutions in Times of New Cybercrime Challenges – Andreas Wespe

Comstor – “Cisco Sell Servers” – Warwick Taylor

Kelway – Is Your Network Ready for the Next Generation Threats? – Kim Smith

Dimension Data – Borderless Networks of the Future – Jason Jenkinson

Global Strategic Partners

Orange – Orange-Cisco UCaas Campaign “Project Snowfall” – Bill Bremmer and Akhil Agarwal

Dimension Data – Secure Enterprise Mobility – Esther Quah

SAP – SAP-Cisco “The Future of Today” – Bill Lawler

Please join us in congratulating the award winners via the comments section!

Today’s events continued with guest speakers Scott McKain and David Meerman Scott. Guest speaker Jonah Berger was on site at the beginning of Marketing Velocity and Brian Solis will cap things off tomorrow.

The guest speakers at Marketing Velocity are covering a number of topics:

Professor Jonah Berger (@j1berger) is an expert on word of mouth and how products and ideas become popular. His session on Disrupt. Engage.Win. gave you the power to see what no one else sees and engage customers with innovative marketing.

Scott McKain (@scottmckain), Business Leader, Author and Customer Experience Expert, showed you how to Stand Out From the Crowd. He explored the power to blend art and science to differentiate your brand and create distinctive customer connections.

Best-selling author David Meerman Scott (@dmscott) spoke about how to Amplify Your Brand Voice and Turn Up the Volume to “11”. He showed how the astonishing reach and impact of social media and its continued evolution gives you the power to reach and influence millions at the same time.

Brian Solis (@briansolis) is a best-selling author, Digital Analyst, Business Strategist and New Media Expert who will focus on WTF (What’s the Future) in our final session tomorrow. He will cover how the changing role of marketing gives you the power to strategically impact your customers.

Don’t forget that we will be providing you with a full recap of the event, including the replays of these speakers’ sessions about one week after Marketing Velocity ends. For more information on the guest speakers, check out their full information on the Cisco Marketing Velocity site.

Day One

Taking a quick look back to the start of the event, Sherri welcomed everyone to the event, discussed the recent focus on revenue generation marketing, and invited Bruce Klein, Senior Vice President of the Worldwide Partner Organization onstage to talk about the Cisco Partner Ecosystem he introduced at Cisco Partner Summit in Las Vegas this year.

Bruce focused on the pace of change we are all facing in the industry and on providing business outcomes to customers. In fact, he asked how many people have vertical practices in their company now, as opposed to last year. The number was greater this year than the year before and it will be even greater next year.

As that increases, Bruce committed to making Cisco easier to do business with. He ensured that Cisco partners can use our evolving Partner Ecosystem to access the vertical experts needed to provide the right business outcome for customers. He wrapped up with three key takeaways:

  1. We need to do this together
  2. I want to hear from you about best practices and opportunity for improvements
  3. Leverage the Cisco Partner Ecosystem

Sherri wrapped up day one by talking about seizing the opportunity, acquiring hands-on skill and questioning what’s next. She also kicked off the idea of being a marketer of the future.

I’ll have the opportunity to interview Sherri a little later today. Sherri will include that video in her wrap up blog for the week. Be sure to check this space on Friday for her blog, where you can see my interview with Sherri and get much more information on being the marketer of the future!

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