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Cisco Marketing Velocity 2014: Know Before You Go

May 1, 2014 - 2 Comments

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Cisco Marketing Velocity 2014 is next week in Chicago. For those of you that are unfamiliar, this is an annual live event where we meet with senior level certified partners in marketing functions to discuss the latest innovations and trends in marketing.

I imagine most of you that will be joining us are just about ready to make the trip, but with the jam-packed agenda set for next week, I’ve prepared a checklist to make sure you don’t miss out on any of the action.

Just a quick aside for those of you that won’t be joining us in Chicago next week, a full recap of the event will be available about one week after Velocity ends. That recap will wrap up our coverage of Marketing Velocity and provide you with all the resources, including replays, from the show.

Now before I dive into the details, Sherri Liebo, Vice President, Global Partner Marketing had a question for attendees to get everyone thinking about this year’s theme of Cisco Marketing Velocity. See what she had to say leading into this year’s event:

And now for the checklist! Take a look and let me know if you have any of your own tips to share.

☐ 1. Get Social

Follow our official Cisco Marketing Velocity hashtag #mktgvelocity to find out what attendees are saying about our event next week. Join in on the conversation by including #mktgvelocity in your tweets, Instagram pictures, and Facebook posts.

As always, we understand that you can’t be everywhere at once, so let us be your eyes and ears on the ground in Chicago! We’ll have recaps, tweets, and pictures that keep you abreast of everything going on at Marketing Velocity this year.

New to social media? Check out our video tutorials on How to Get Started on Twitter and How to Get Started with Social Media Listening. And if you’re in Chicago, stop by the Social Media Listening Hub to check out our Social Media Listening Dashboard or to chat with experts about any questions you have about social media and listening.

☐ 2. Leaderboard contest

How it works: You are automatically entered into the Leaderboard Contest if your twitter handle appears on the leaderboard located within the Social Media Listening Dashboard. (The Social Media Listening Dashboard is located on site at the Social Media Listening Hub or through your mobile device if you want to check where you rank while you’re on the go.)

Share your thoughts, perspectives, and experiences about Cisco Marketing Velocity on Twitter and include the #mktgvelocity hashtag. Format of tweets are open to text, photos, and videos.

How does one appear on the Leaderboard? It’s simple! Appearing on the leaderboard is based on volume of tweets that include the hashtag #mktgvelocity. So, the more you tweet and include the #mktgvelocity hashtag, the more likely it is you’ll appear in the leaderboard.

Prize: One winner will receive a Visa gift card valued at US $50.00.

Contest Period: The Leaderboard Contest opens on May 5, 2014 at 9 a.m. Central Time and ends on May 8, 2014 at 12 p.m. Central Time.

Eligibility: Open to current Cisco authorized channel partners registered to attend Cisco Marketing Velocity 2014.

Requirements: All tweets must be sent during the contest period and tagged with #mktgvelocity to be considered a valid submission. Check out the official rules for more details.

Don’t forget to follow us!
We will be notifying the winners via Twitter’s Direct Message function within two weeks after Cisco Marketing Velocity 2014. Please follow @partnervelocity to ensure we can notify you promptly.

☐ 3. Get the App

Access key information, schedules, speaker information and more! Download the Cisco Marketing Velocity 2014 app now:

  • iOS devices can download the event app from iTunes
  • Android devices can download the event app from GooglePlay

☐ 4. Keynote Speakers

Brush up on the backgrounds of the fabulous keynote speakers for this year’s event.

Professor Jonah Berger (@j1berger) is an expert on word of mouth and how products and ideas become popular. His session on Disrupt. Engage.Win. can give you the power to see what no one else sees and engage customers with innovative marketing.

Scott McKain (@scottmckain), Business Leader, Author and Customer Experience Expert, will show you how to Stand Out From the Crowd. Explore the power to blend art and science to differentiate your brand and create distinctive customer connections.

Best-selling author David Meerman Scott (@dmscott) will speak about how to Amplify Your Brand Voice and Turn Up the Volume to “11”. See how the astonishing reach and impact of social media and its continued evolution gives you the power to reach and influence millions at the same time.

Brian Solis (@briansolis) is a best-selling author, Digital Analyst, Business Strategist and New Media Expert who will focus on WTF (What’s the Future). Hear how the changing role of marketing gives you the power to strategically impact your customers.

I hope this quick checklist helps you prepare for next week. Let me know if you have any questions by commenting below or tweet your question to @partnervelocity. Don’t forget to include the #mktgvelocity hashtag.

See you in Chicago!

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  1. Thanks Kevin. Hope to see you here in the Windy City!

  2. Looking forward to another great event. Wonderful venue and terrific program!