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Checking the Pulse of Cisco Partners in Latin America

- October 6, 2011 - 2 Comments

One of the best parts of my job is the opportunity to meet with Cisco partners around the world.

We just wrapped up the most recent Cisco Partner Executive Exchange (CPEE) with our Latin American partners in beautiful Buenos Aires, Argentina. This vibrant city was a great backdrop for a lively discussion about opportunity, technology, programs, and partnership.

We shared Cisco’s vision and the actions we are taking to create the Next Cisco to simplify and be more agile. They agreed with our strategy to be simplified, focused, agile and a bit more aggressive with the competition.

Partners here are positive about growth, and while they foresee some economic challenges in some parts of the region, most said they expect to grow by 20% or more by next year. They are excited about the opportunities, especially around Collaboration and Data Center and the potential of Cloud.

Latin America has led the way for programs like TIP (Teaming Incentive Program) and the Partner Led model. So they were very interested in how we have evolved these over time to be able to make them more global and consistent. As expected, they gave us some great feedback.

I asked partners what they thought was working with their relationship with Cisco. Their top five included our transparency, open communication, partner-centric model, collaboration, and VIP (at the end of the day, it’s all about profitability).

Of course, we also got plenty of feedback on what we can do better. Partners gave us some great input on how we can simplify to make it easier for them to do business, how we can collaborate more effectively, and what else they need from Cisco to continue to be successful.

Thanks to all of the partners that participated in CPEE and to Jaime Vallés, Dario Loriato, along with Jim Sherriff, and the entire Latam Cisco sales and channel team for continuing to lead the way and set new standards for partnering.

CPEE events around the globe give me just one way to interact with partners. I’m looking forward to our CPEE in EMEA next month.

I welcome your feedback here on the blog as another way to engage with me on things that Cisco can do better and ideas for helping increase your profitability.


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  1. Very good Edison. We know partnership is in our DNA and we have always express and keep this attitude with our partners! Cheers AAA

  2. Great meeting, a lot of opportunities!! Look forward for a great year!